UTV busy promoting Phalke film at the Oscars

MUMBAI: UTV, that has acquired the Paresh Mokashi-written and directed Hariaschandrachi Factory for distribution and is busy promoting and publicising the film that has been named as the country‘s official entry at the Oscars in the foreign language category.

A film on the pioneer of films in India Dhundiraj Govind Phalke better known as Dadasaheb Phalke has been co-produced by Paparika Media and Mayasabha Production.

Harischandrachi Factory recounts the trials and tribunals of Phalke, who gets interested in making films, against the approval of people staying with him in the same chawl.

Speaking exclusively to as to what made them acquire the distribution rights of Harischandrachi Factory, UTV Motion Pictures CEO Siddharth Roy Kapur said, " We got interested in the film soon after we saw the rushes. Here was a film made on the pioneer of Indian films after which India, today, has become the highest film producing country in the world.

"We are elated at the film being sent to the Oscars, we have chalked our campaign to popularize the film there and get in people to see it."

The film would be released with subtitles across the country sometime by end of December or January.

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