MUMBAI: The Academy of Motion Picture Arts and Sciences (Ampas) in the US has engaged Radical Media (@radical.media) to produce the film segment that will open the 81st Academy Awards, to be telecast on 22 February.

The piece, which will include guest appearances by some of the contemporory moviemaking icons, will look at celebrating the language of films and the spirit of moviemaking.

It will be directed by Bennett Miller, who was earlier nominated for the Oscars in 2005 for Capote.

The initiative will mark the second association of @radical.media with the Oscar show. In 2002, the production firm had produced the film segment that opened the 75th anniversary of the Academy Awards.

@radical.media is a multi-platform integrated entertainment and media company that produces and distributes television, feature films, commercials, digital content and design. It has produced projects, including the Oscar winning documentary The Fog of War, the Grammy Award-winning Concert for George, the pilot episode of the Emmy and Golden Globe-winning series Mad Men and the Emmy-winning 10 Days That Unexpectedly Changed America.