AB Corp launches 3-week marketing campaign for 'Paa'

MUMBAI: Every father- son, son- father relationship will explore new horizons starting 14 November till the release of Paa on 4 December as the marketing strategy with ‘Paa and I‘ kick starts.

Paa, made by AB Corp along with Saraswati Creations in association with Big Pictures and produced by MAD Entertainment, is one of the most awaited films of recent times with it generating huge interest amongst filmgoers.

In order to make Children‘s Day a day of celebration, in phase I of the campaign, relationship activities have been planned at Oberoi Mall, Goregaon and Nirmal Lifestyle, Mulund in Mumbai on 14 and 15 November where fathers and children can get together to engage themselves in various fun-filled activities and get lucky with Paa merchandise.

Those who miss the fun that weekend can catch it on the subsequent weekends till the release of the film at various other malls in the city. The campaign will be held on 21 and 22 November at Inorbit Mall and Phoenix Mills and on 28 and 29 November at Infinti Mall.

As a part of its consumer engagement promotion strategy the ‘Paa and I‘ campaign has been aimed at going beyond standard hygiene practices of print, media, TV promos and outdoors to break the clutter and grab the audience‘s attention by leveraging the concept that the average man will best connect with - the relationship of a father and a son.

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