Shemaroo to exploit UTV‘s World Cinema titles on home video

MUMBAI: Shemaroo Entertainment has partnered with UTV World Movies to release world cinema titles belonging to the latter‘s library on home video.

As part of this partnership, Shemaroo today unveiled five titles namely House of Flying Daggers, A Tale Of Two Sisters, A Room With A View, La Zona and The Phantom Lover.

Speaking on the sidelines of the event, UTV Global Broadcasting Ltd. executive director Shantanu Aditya said, "Through Shemaroo Entertainment, UTV has got one more avenue to release its 600 titles that are lying in the library."

UTV intends to exploit these titles by way of theatrical, IPTV rights and home video wherein it plans to open four to five titles every month.

Shemaroo Entertainment director Hiren Gada said, "World Cinema was much smaller a market compared to that of films from Bollywood and Hollywood. When we started a dialogue with the people of UTV, we found that that we had some commonality in our endeavour and since then the whole idea was how to get both the ideas together and make it work."

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