Ayangaran Intl. bags overseas rights of 'Kanthaswamy'

MUMBAI: The overseas rights of the Vikram-Shriya Saran starrer, Kanthaswamy, have been sold to London-based Ayngaran International for an amount of around Rs 50 million.

Arun Pandian of Ayngaran International agreed that his company had bought the overseas rights. With a library of over 1,500 films, Ayngaran has distributed some of the Tamil movie industry‘s big banner films which include Sivaji, Chandramukhi, Gilli, Alaipayuthey and Billa 2007.

Insiders feel that Kanthaswamy‘s valuation is exaggerated. The cost of overseas rights for a Vikram film is typically around Rs 20-30 million, he said. Global rights for Anniyan, which was the last hit of the actor was sold for around Rs 30 million as it had the backing of director Shankar.

Apart from Malaysia, Singapore, the UK, the US and Canada, Kanthaswamy will also be distributed across Europe, Dubai and Sri Lanka. In addition to Tamil, the film titled Mallana (Telugu) will see simultaneous release in the Tamil Nadu and Andhra markets.

While music rights of the film have been bought by Sony-BMG for Rs 9.1 million, Sun TV has bought the home DVD rights for Rs 45 million.

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