PVR inks distribution deal with Summit for Twilight series

MUMBAI: PVR Pictures has bagged the exclusive India distribution rights of the films produced, co-produced and distributed by Summit Entertainment.

While studio majors have been ramping up their distribution and production activities in the country, the Summit-PVR pact marks a step forward for an independent cinema company.

Talking on the partnership, PVR Ltd Joint Managing Director Sanjeev K Bijli said, "By joining hands with Summit Entertainment, we have yet again given an impetus to raising the bar to provide world class entertainment to India. We are at the helm of business of entertainment and the year ahead is a very exciting one for us in terms of growth, business expansion and rich myriad slate of releases lined up. So every partnership that we strike would reflect strongly on our business plans."

Talking about PVR‘s marketing strategies for Twilight and New Moon, PVR Pictures‘ worldwide marketing head Ranjan Singh says, "Since we are releasing both Twilight and New Moon in a span of just two weeks, we have, on principal, decided to market both the films as a series under the name of ‘Twilight Saga‘. As a normal procedure, we will take the help of print, television, outdoor and internet to market the films extensively. Our website will be active from tomorrow and so would be the start of our promotions."

PVR will be releasing Twilight in 50 screens while the sequel will be released with 150 odd prints in English, Hindi, Tamil and Telugu.

Discloses Singh, "Twilight that was released in November 2008, has been around for sometime. Many people must have seen it or may be having the home video of the film. Hence, as a cautionary measure, we are releasing the film with 50 prints.

"On the other hand, New Moon is releasing globally on 20 November, the day we are releasing Twilight here in India. New Moon will release in India on 4 December. Comparitively, it being a new film, we are releasing the film with 150 odd prints."

Though PVR has not got a hold yet on distribution of English films with its revenue remaining at between 5 to 10 per cent, Singh has an answer to that. "If, we can bring in the big movies like the New Moons to India, we can definitely chart our growth effectively," he adds.

Latest Reads
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra?s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India?s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali?s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories