PVR inks distribution deal with Summit for Twilight series

MUMBAI: PVR Pictures has bagged the exclusive India distribution rights of the films produced, co-produced and distributed by Summit Entertainment.

While studio majors have been ramping up their distribution and production activities in the country, the Summit-PVR pact marks a step forward for an independent cinema company.

Talking on the partnership, PVR Ltd Joint Managing Director Sanjeev K Bijli said, "By joining hands with Summit Entertainment, we have yet again given an impetus to raising the bar to provide world class entertainment to India. We are at the helm of business of entertainment and the year ahead is a very exciting one for us in terms of growth, business expansion and rich myriad slate of releases lined up. So every partnership that we strike would reflect strongly on our business plans."

Talking about PVR‘s marketing strategies for Twilight and New Moon, PVR Pictures‘ worldwide marketing head Ranjan Singh says, "Since we are releasing both Twilight and New Moon in a span of just two weeks, we have, on principal, decided to market both the films as a series under the name of ‘Twilight Saga‘. As a normal procedure, we will take the help of print, television, outdoor and internet to market the films extensively. Our website will be active from tomorrow and so would be the start of our promotions."

PVR will be releasing Twilight in 50 screens while the sequel will be released with 150 odd prints in English, Hindi, Tamil and Telugu.

Discloses Singh, "Twilight that was released in November 2008, has been around for sometime. Many people must have seen it or may be having the home video of the film. Hence, as a cautionary measure, we are releasing the film with 50 prints.

"On the other hand, New Moon is releasing globally on 20 November, the day we are releasing Twilight here in India. New Moon will release in India on 4 December. Comparitively, it being a new film, we are releasing the film with 150 odd prints."

Though PVR has not got a hold yet on distribution of English films with its revenue remaining at between 5 to 10 per cent, Singh has an answer to that. "If, we can bring in the big movies like the New Moons to India, we can definitely chart our growth effectively," he adds.

Latest Reads
BookMyShow sells over 3.5 million tickets for Avengers: Infinity War; contributes close to 45% to its opening weekend collection in India

Avengers: Infinity War set new records on BookMyShow as it became the first Hollywood film to sell an unprecedented 12 tickets a second when the bookings were at its peak on the weekend. BookMyShow has so far sold over 3.5 million tickets for this mega blockbuster and has contributed close to 45...

Movies Hollywood
Higher numbers push up financials; 'Padmaavat' top grosser for PVR

BENGALURU: Higher box office, food and beverages (F&B) and sponsorship revenues, higher occupancy, higher average ticket prices (ATP) have helped push up Indian exhibitor PVR Ltd’s (PVR) overall numbers for the quarter and year ended 31 March 2018 (Q4-2018, quarter under review, FY-2018, year...

Movies Hindi
World IP Day celebration in Delhi and Mumbai

MUMBAI: A range of stakeholders from the local screen community united to stage a number of events in celebration of World Intellectual Property (IP) Day. This year’s theme campaigns celebrate the brilliance, ingenuity and courage of women who are driving change in the world and shaping our common...

Movies Hollywood
Zee Cinema's marketing mania for the world tv premiere of 'Fukrey Returns' on 1st April at 8 PM

The Fukra boys Hunny, Choocha, Zafar and Lali get on with their lives after successfully getting Bholi Punjaban arrested. But they are in for a shock when she returns early from prison and tries to seek revenge. The second installment of the Fukrey franchise, Fukrey Returns which earned over 100...

Movies Hindi
Eros International's Bajrangi Bhaijaan grosses over Rs.169.17 crores (USD 25.95 million) in first 10 days of release

Eros International Media Ltd, a leading global film company in the Indian film entertainment industry, announced Producer Salman Khan Film’s Bajrangi Bhaijaan has collected over Rs. 160 crores within ten days of its release in China. More than two years since it opened in India, Bajrangi Bhaijaan...

Movies Hindi
'Federation of Western India Cine Employees' conducts a successful conclave with 22 crafts union’s association

Mumbai: The Federation of Western India Cine Employees (FWICE), the nodal body for all cine employees hosted a formal get-together and benevolence meeting with the leaders of the 22 crafts union’s associations affiliated to it on 7th March 2018 at Pathare Prabhu Hall, Andheri (West), Mumbai.FWICE...

Movies Hindi
New York Film Academy announces expansion in India to keep pace with growth of the indian film industry as well as digital media & entertainment genres

New York Film Academy (NYFA) is one of the leading film schools of the world. It was founded on the philosophy that "learning by doing" combined with best industry practices is more valuable than years of theoretical study for filmmakers and actors. This educational model allows students to...

Movies Hindi
UTV action packs in more power for fans

Home to a wide-range of high-octane movies across Hollywood, Bollywood, Asian and Regional cinema, UTV ACTION is the go-to linear channel offering uninterrupted dhamakedar entertainment to film aficionados. Now, the channel is all set to offer 100 plus new, adrenaline-rushing titles to its robust...

Movies Hindi
Why Padmaavat in 3D almost didn't happen

​​Fans can’t stop raving about the 3D version of Padmaavat and how it drew them right into the world of Queen Padmavati. However, it is a little known fact that director Sanjay Leela Bhansali had long been considering the idea of releasing his films in 3D. “We wanted to try 3D with Guzaarish and...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories