DTH impact: Multiplexes stop screening of Main Aurr Mrs Khanna

MUMBAI: The shortened release window on DTH is beginning to have its impact on the multiplex business. The airing of Sohail Khan‘s Main Aurr Mrs Khanna on the DTH platform just four days after its theatrical release has peeved multiplex owners so much so that they have pulled out the film from its second-week run.

While multiplex operators were against the release of the film on DTH on a
pay-per-view scheme thinking producers should not exploit two revenue models at one go, the producers were of the view that the film‘s showing on the new delivery platform would not impact multiplex revenues; it would, on the other hand, help fight piracy.

Following this complication, multiplex operators have stopped screening Main Aurr Mrs Khanna. Says Fun Cinemas COO Vilkas Kapur "As it is, the film was not doing well and with the airing of Main Aurr Mrs Khanna on DTH from 20 October, we found a considerable fall in the footfalls. Thus in our best interests, we decided to stop screening the film."

Agrees Cinemax COO Devang Sampat, "Initally when we heard about the film being aired on the DTH platform, we had voiced our concern. But when we saw that they were going ahead with it, we decided to stop showing the film from the second week."

Justifying the decision to air Main Aurr Mrs Khanna on the DTH platform, UTV Motion Pictures CEO Siddharth Roy Kapur says: "Producers need to be able to monetise whatever revenue streams come their way. Though DTH is an emerging revenue stream, it is not close to a theatre release. It‘s another revenue stream to monetise and we are tapping it."

Latest Reads
Ajay Kapoor's experience will benefit our film venture: Wadhawan Group

The Rajesh Wadhawan Group, with interest in finance, real estate, hospitality, and sports, is now entering Bollywood with their foray into film production. The Kapil Wadhawan and Dheeraj Wadhawan-led group's new venture will take shape under the able leadership of T- series’ former director Ajay...

Movies Hindi
Mobile promotions Fox 'Ae Dil...' on UCWeb

Promotion on the go for 'Ae Dil..." Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

Movies Hindi
Box Office: A disastrous week for film exhibitors

It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.

Movies Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories