Cinepolis in film content deal with Mukta Arts

MUMBAI: Cinepolis, the world‘s fifth largest movie theatre circuit, has entered into a three-year agreement with Mukta Movies Distributors, the distribution arm of Mukta Arts, for sourcing film content for its upcoming rollout of multiplex theatres across the country.

Under the terms of the bipartite deal, Mukta Movies Distribution will source all domestic film content for Cinepolis.

Says Mukta Arts chairman and MD Subhash Ghai, "With Cinepolis‘ aggressive pan-India rollout plan and their large format megaplex designs, we stand ready to support Cinepolis India for all their film programming needs with good quality and timely service."

The tie-up also opens the opportunity of Indian movies going overseas for international distribution to the Latin and South American markets where Cinepolis has a strong presence.

The Mexican cinema chain major has announced plans to invest Rs 3.85 billion to build 110 movie screens in the next 2-3 years in India.

All Cinepolis theatres will feature digital projection technology and would require digital prints for each film title. The first Cinepolis multiplex is scheduled to open in Amritsar in November 2009.

Said Cinepolis India MD and country head Milan Saini, "With its long standing and strong associations with all banners and production houses in India, Mukta Arts provides us with a key advantage in securing the wide and diverse content that we require for our national footprint of cinemas."

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