UTV, Star Middle East ink deal to promote What's Your Raashee?, Wake Up Sid

MUMBAI: UTV Motion Pictures has signed an exclusive deal with Star Middle East by which the latter will be its media partner for two of its upcoming films - What‘s Your Raashee? and Wake Up Sid.

As a part of the deal, Star Middle East will telecast the making of What‘s Your Raashee? directed by Ashutosh Gowariker during the pre-release weekend exclusively on Star Plus and Star One.

The film is scheduled for release on 25 September. There will also be a special contest hosted for What‘s Your Raashee?, where a costume worn by Priyanka Chopra in the film will be given as a prize to the winner.

For Karan Johar‘s Wake Up Sid scheduled for release on 2 October, Star Middle East will play a special episode called Date With Sid in a Koffee with Karan format. This will be telecast during the pre-release weekend of the film on Star Plus and STAR One, exclusively.

The making of Wake Up Sid will be telecast exclusively on these two channels, during the weekend of release. There will also be a special contest where a costume worn by Ranbir Kapoor in the film will be up for grabs.

The telecast of all the contents will be promoted extensively on the Star Middle East channels.

Said UTV International Distribution & Syndication VP Amrita Pandey said, "UTV‘s constant endeavour has been to reach out to as many film buffs across the world as possible and provide maximum access to them.

What‘s Your Raashee? and Wake Up Sid are two of the most eagerly awaited films this year by two talented directors. We are proud to have entered into an exclusive deal with Star Middle East to give our fans there, a sneak peak into these much-awaited films and a chance to win the costumes worn by their favorite stars."

While What‘s Your Raashee? is a story revolving around a young Gujarati man in pursuit of his dream girl, with the catch to find her within ten days in order to save his family from an unforeseen ordeal, leading to an array of confusion, chaos and a hilarious joy ride, Wake Up Sid is the story of a lazy, unmotivated slacker from Mumbai whose life undergoes a series of changes after taking his final year college exams.

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