Big Cinemas launches classified service to tap local advertisers

MUMBAI: Big Cinemas, India‘s largest multiplex chain operator, has launched a classified service to tap local and regional advertisers.

Branded as ‘Big Cinemas Classifieds‘, the service will provide advertisers the option to release their classified advertisements on the multiplex property screens through slides in the Mumbai and Navi Mumbai region for one week.

For this, Big Cinemas has tied up with 40 local press depots in relevant catchment areas to provide connect options to the local retail advertisers.

According to the multiplex chain, the service is part of Big Cinemas‘ strategic initiative to develop and promote cinema advertising as an effective advertising medium because of the reach, transparency and measurement of the medium.

Says Big Cinemas business head - cinema sales Arun Tyagi, "Cinema advertising is an extremely effective low-cost and high-impact advertising medium offering local, regional and national capabilities to an engaged and seated audience. With the launch of the classified service, we are giving local retail advertisers a promotion option beyond the print media."

Apart from the on-screen presentation options, Big Cinemas also offers innovative
off-screen consumer-connect options like pillar branding, audi and exit door branding, floor stickers, ticket jackets, seat branding, washroom mirror branding and staircase and waterbody branding among others.

The multiplex chain currently operates 457 screens that include properties in the US, Netherlands and Malaysia.

Latest Reads
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi
Bollywood supports Govt's Pak policy; pleads for ongoing projects

NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.” Even as it expressed unflinching support to the Central Government and solidarity with the...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories