Harry Potter in marketing tie up with Airtel

MUMBAI: Harry Potter and the Half Blood Prince has partnered with Bharti Airtel to unveil product offerings based on the film as part of its marketing initiative.

With the tie up in place, Airtel users can have access to games, wallpapers, ringtones and themes from the sixth installment of the Harry Potter series.

Bharti Airtel has the exclusive rights to the Harry Potter game based on the latest film that revolves around the adventures of Harry, Ron Weasely and Hermione Granger at Hogwarts.

Bharti Airtel also has the exclusive rights to wallpapers and animations of Harry, Ron and Hermione practicing wizardry. Currently, there are twelve Harry Potter wallpapers and animations on the Airtel website and 14 ringtones based on the soundtrack of the film.

Airtel customers can download Harry Potter games at Rs 50 and wallpapers, animations and ringtones at Rs 15 each.

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