Movies

Percept Picture Company to invest Rs 1.5 bn in 9 films

MUMBAI: Percept Picture Company (PPC) will be investing Rs 1.5 billion in a nine-movie line up slated for later release, chief executive officer Navin Shah tells Indiantelevision.com.

PPC has entered into enduring tie-ups with eminent directors such as Madhur Bhandarkar, Nagesh Kukunoor, David Dhawan, Priyadarshan and Aneez Bazmee. The future movies will be created from this talent pool.



Apart from these future projects, PPC has also lined up a slate of films for 2009-10. The first to come out of the Percept stable will be 24x7 Raftaar, a movie directed by Shamim Desai, followed by Madhur Bhandarkar’s Jail.


Then there are films like Bumm Bumm Bole directed by Priyadarshan, Aashayein and Yeh Hausla directed by Nagesh Kukunoor, and Carry on Pandu directed by Chandrakant Kulkarni.



Percept started the year with Firaaq, Kanchivaram and 8x10 Tasveer. Says Shah, “PPC is ready with the next set of releases, the first being 24x7Raftaar which is scheduled for August 2009 release followed by Madhur Bhandarkar’s Jail. We eagerly await the strike to get over as we are ready with most of our films.”



Percept Picture Company is a part of Percept Holdings, a strategic holding company that promotes, owns and manages a spectrum of marketing communication companies. Percept Holdings has a capitalised billing of Rs 16.5 billion and employs over 1,000 employees in 64 offices across 22 locations.

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