Movies

Multiplexes take Rs 1.4 bn hit; Big Cinemas cushions losses with south paw

MUMBAI

: Multiplexes have taken a Rs 1.42 billion hit since producers have choked supply of their new Hindi movies from 4 April, according to Indiantelevision.com estimates.

The hole in the pockets of plex owners has grown bigger as average occupancy rates have dipped to 11 per cent. For the first 15 days of the blackout phase, the average occupancy was 15 per cent.


Among the national chain multiplex operators, Reliance ADAG‘s Big Cinemas has been cushioned somewhat with its wide presence in the southern region where the row has not erupted yet. The company‘s south Indian spread amounts to 23 per cent of its total base of 201 screens, with properties sprinkled across Mangalore, Pondicherry, Tenali, Thanjavore, Vellore, Madurai, Salem, Warangal, Sivakasi,.Belgaum, Coimbatore and Hyderabad.


"No other national cinema chain in the country can boast of having such eclectic presence in the south. The southern markets have been performing handsomely with people relishing local content. With a large presence in the south, we have managed to counter losses faced elsewhere in the country," says Big Cinemas COO Tushar Dhingra.


In the other prominent multiplex chains like Inox, PVR, Fun, Fame and Cinemax, the number of screens are strongly skewed towards the northern and western parts of the country. These chains have, thus, not been able to capitalise on the boom in the southern markets.


"The absence of Hindi movies has only upped the occupancy rates for regional movies," says Dhingra.


PVR‘s properties in Bangalore and Hyderabad contribute to 14 of their 108 screens in the country. While PVR in Hyderabad is flush with Telugu movies



, PVR Bangalore is riding on an entire mix: movies in Tamil, Telugu, Kannada and English. However its number of screens in the south stands at only about 13 per cent of its total screens.

Inox‘s presence in the south, too, comprises properties only in Bangalore and Chennai and account for only about 10 per cent of their total number of screens. Fun Cinemas also has a thin presence in the south with properties in Hyderabad and Bangalore.



Fame‘s southern presence consists of one property in Bangalore while Cinemax is yet to open its account in the south.


"Multiplexes are under pressure to source alternate content and the lineup of aging Hollywood movies and regional and Hindi releases from lesser known producers haven‘t worked to bring in audiences," says a film producer on condition of anonymity.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/coffie-with-d%20%281%29.jpg?itok=jKgzDLTC
Coffee With D....Funny man fails to garner TRPs!

Making films on fugitives and terrorists from across the border has been attempted a few times but such films have never been able to convince the moviegoer because this is some fiction that seems totally implausible.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/newton%20%281%29.jpg?itok=0uLaSCf2
Rajkummar Rao's Newton to make world premiere at Berlin Festival

The New Year is beginning on a high note for Drishyam Films, the makers of much loved films such as Masaan, Dhanak and Waiting. Their latest film Amit V Masurkar’s Newton is all set to make its World Premiere at the Berlin International Film Festival, one of the world's most prestigious film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Rudrarup%20Datta-800x800.jpg?itok=cCB1M-48
xXx India blitz cost Viacom 18 over Rs 10 crore

MUMBAI: Have you wondered if a Hollywood movie could have its maiden release in India? It's rare and exceptional. What it takes to be that big? Is it a large-scale promotion or a marketing stunt? It's a not a stunt but the right marketing strategy that can make a film as big as a grand award...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/raees.jpg?itok=Zn11iydU
Bleeding Pak theatres may become 'Raees' again

MUMBAI: Four months after Pakistan stopped screening Hindi films in its cinemas responding to Bollywood's unofficial ban on Pakistani artistes following the Uri attack, Pakistan is again attempting to allow screening as theatre-owners are bleeding financially.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/dangal.jpg?itok=SVTwJuie
Weak films fall by Dangal-side

The exhibition sector felt some relief with a blockbuster in Dangal after a long gap to help them sustain the cinemas, the vacuum faces them again as the two new movies, OK Jaanu and Haraamkhor, failed to bring in even the initial audience or, for that matter, even the compulsive first day or first...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/OK-Jaanu.jpg?itok=77K9Fqst
OK Jaanu: ...Live-in romance replayed!

OK Jaanu is a contemporary love story which eventually settles about halfway between modern-day relationships traditions while conveying the eternal belief that love always triumphs. These kinds of films are made now and again but a love story is a love story and usually has its own appeal if...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/xxx-800x800.jpg?itok=ktebzkWf
Viacom18 starts NY with 'xXx: Return of Xander Cage' premiere

Starting the year on a promising note Viacom18 is proud to present xXx: Return of Xander Cage to the audience in India. After wowing viewers in Mexico and London as part of the global domination tour, megastar Vin Diesel visited India for the premiere along with his co-star, Bollywood beauty...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/Sunil-lulla-800x800.jpg?itok=6Xn_dYi6
'17-18: Eros Media to produce 50 films in multiple languages

MUMBAI: Eros International Plc, a leading global company in the Indian film entertainment industry, has announced that its majority-owned subsidiary, Eros International Media Limited, released its film production lineup for 2017-18.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/Force-2.jpg?itok=3Vgc5reZ
'Force 2' piracy: Viacom18 registers FIR; KSS blames it on a theatre

MUMBAI: The Cyber Crime Investigation Cell, BKC, Mumbai, has registered an FIR against K Sera Sera Digital Cinema Ltd (K Sera Sera) upon a complaint filed by Viacom18 in relation to online piracy of its film ‘Force-2’.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories