Movies

Multiplexes take Rs 1.4 bn hit; Big Cinemas cushions losses with south paw

MUMBAI

: Multiplexes have taken a Rs 1.42 billion hit since producers have choked supply of their new Hindi movies from 4 April, according to Indiantelevision.com estimates.

The hole in the pockets of plex owners has grown bigger as average occupancy rates have dipped to 11 per cent. For the first 15 days of the blackout phase, the average occupancy was 15 per cent.


Among the national chain multiplex operators, Reliance ADAG‘s Big Cinemas has been cushioned somewhat with its wide presence in the southern region where the row has not erupted yet. The company‘s south Indian spread amounts to 23 per cent of its total base of 201 screens, with properties sprinkled across Mangalore, Pondicherry, Tenali, Thanjavore, Vellore, Madurai, Salem, Warangal, Sivakasi,.Belgaum, Coimbatore and Hyderabad.


"No other national cinema chain in the country can boast of having such eclectic presence in the south. The southern markets have been performing handsomely with people relishing local content. With a large presence in the south, we have managed to counter losses faced elsewhere in the country," says Big Cinemas COO Tushar Dhingra.


In the other prominent multiplex chains like Inox, PVR, Fun, Fame and Cinemax, the number of screens are strongly skewed towards the northern and western parts of the country. These chains have, thus, not been able to capitalise on the boom in the southern markets.


"The absence of Hindi movies has only upped the occupancy rates for regional movies," says Dhingra.


PVR‘s properties in Bangalore and Hyderabad contribute to 14 of their 108 screens in the country. While PVR in Hyderabad is flush with Telugu movies



, PVR Bangalore is riding on an entire mix: movies in Tamil, Telugu, Kannada and English. However its number of screens in the south stands at only about 13 per cent of its total screens.

Inox‘s presence in the south, too, comprises properties only in Bangalore and Chennai and account for only about 10 per cent of their total number of screens. Fun Cinemas also has a thin presence in the south with properties in Hyderabad and Bangalore.



Fame‘s southern presence consists of one property in Bangalore while Cinemax is yet to open its account in the south.


"Multiplexes are under pressure to source alternate content and the lineup of aging Hollywood movies and regional and Hindi releases from lesser known producers haven‘t worked to bring in audiences," says a film producer on condition of anonymity.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/10/insiton.jpg?itok=e_mWx5Q5
Namas-K brings K-pop to India

The Korean wave has finally reached the shores of India and it is creating a sensation that is giving India’s entertainment industry an awakening to the broader spectrum of music and dramas attracting early-adopter, social media-savvy millennials.

Movies Short Films
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/09/Eros-International.jpg?itok=Xu1ZbvF8
Eros International's Andhadhun Grosses Over $14 Million in China in First Weekend

Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced that Andhadhun, an engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte has collected over $14.0 million within four days of its release in China.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/miraj.jpg?itok=jZBNy4jo
Miraj Cinemas hits a century

Miraj Cinemas, one of the fastest growing brands in movie screening space has touched the 100-screen milestone.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/25/rachna_0.jpg?itok=ZTQdLoDx
It’s time for independent content to shine

People can’t seem to get enough of the trailer of Ranveer Singh’s Gully Boy. It's based on the life of hip-hop artist Divine, someone who defines the rap/hip-hop subculture in India and what was known as 'Gully Rap' in Mumbai.

Movies Independent
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/mnx.jpg?itok=eSXSe175
MNX announces ‘King of Hollywood’

MNX, Hollywood’s wild child, launches its biggest property ‘King of Hollywood’, starting December 17, 2018, Monday to Friday @9pm.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/Untitled-1.jpg?itok=MAktHQKG
Movies NOW announces the 6th season of its blockbuster property ‘100 Mania’

Movies NOW, India’s favorite English movie channel, rings in the festive season with its iconic mega property ‘100 Mania’.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/28/sui.jpg?itok=N2VfgTUY
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/kamal_5.jpg?itok=PQQVR6rC
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/ganga.jpg?itok=dy3wwLnW
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories