MUMBAI: Adlabs Films, part of Reliance ADAG, has set up a BPO (business process outsourcing) unit in the film and media space to tap the Indian and global market.

The BPO has already obtained the order for digitisation and restoration of 1000 films preserved by the National Film Archive of India (NFAI), a media unit of the Information and Broadcasting Ministry.

Adlabs Films is planning to pump in Rs 1.5 billion in the venture. "We plan to invest Rs 1.5 billion in the BPO business. This facility will work towards restoration of the films from standard definition to high-definition, and conversion to mobile and DVD formats," Adlabs Films CEO Anil Arjun tells Indiantelevision.com.

The BPO, which is aimed at providing solution for the transition of content from analog to digital and from physical media to digital data, will target content owners of international studios, broadcast and television networks, library owners and mobile companies around the world.

With a current staff of 300, the BPO will work on restoration, encoding, decoding, transcoding, compression authoring, format and standard conversion of the old heritage films of the past, to increase their shelf life and to preserve the prints for future generations.

The company plans to deploy around 1200 people in the BPO business. "Adlabs is uniquely positioned, having significant and several years of experience in handling film media in various formats. Coupled with fiber network, the services of the media BPO enable a complete offering to Adlabs' worldwide clients," adds Arjun.

The company aims to match the standards of Motion Pictures Association of America (MPAA).

Earlier, Adlabs Films had announced plans to tap international film processing market through its digital labs.

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