MUMBAI: Theatre enthusiasts have a reason to rejoice. Fame Cinemas and Mumbai Theatre Guide (MTG), through an alliance, have decided to bring the best of Indian Theatre to a multiplex environment all across the country.

MTG is the only online portal catering to promotions of plays in India. The portal, besides covering English, Hindi, Gujarati and Marathi language plays, also provides latest happenings about the theatres, play reviews, synopsis, interviews, artiste / theatre groups' profiles and details of various theatre workshops.

"Through our website, we have been extremely successful in our aim to create a platform for promotion of the theatre industry. However there's been a scarcity of quality venues for performances. The association with Fame Cinemas will create alternative venues and will help the theatre industry reach a larger audience. We are planning to make this a regular affair and showcase plays in various Indian languages at the multiplexes as per the audiences' choice," avers MTG co-founder Bhavik J Shah.

"It couldn't be a simpler model. The audiences have loved the plays we chose to host in the past. It was only natural that we take the concept further and get a regular activity going across all our multiplexes throughout the country. MTG gets an exposure which they rightfully deserve as they are doing an amazing job for theatre in the country. By this decicision, the production houses of such plays get to showcase their plays at venues throughout India. It works for all parties concerned" says Fame India programming, distribution & corporate sales AVP Aditya Shroff.

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