Film industry to grow at CAGR of 11.5% to touch Rs 184 bn in 2013: Pwc

MUMBAI:The Indian Film industry will grow by 11.5 per cent over the next five years to reach Rs 184.3 billion in 2013, reveals a recent report by PricewaterhouseCoopers.

After growing by 15.6 per cent in the period between 2004 to 2008, the Indian film industry will continue to see double digit growth. In 2008, the industry reported a growth of 11.5 per cent to Rs 107 billion, up from Rs 96 billion in 2007.

Domestic box-office collections with a 76 per cent share at Rs 81.2 billion continued to be the largest contributor to the revenues of the industry. Overseas collections is steadily becoming an important component with a revenue of Rs 10 billion in 2008.

The home video market also witnessed dynamic changes in the last four years, having achieved a growth rate of 14.3 per cent over the period from 2004 to 2008. The segment was estimated at Rs 5.8 billion in 2008 from Rs 7.4 billion in 2007, reflecting a 21 per cent decline from the prior year.

Ancillary revenues too became increasingly important with a contribution of 9 per cent to the film industry pie in 2008. Within ancillary revenues, satellite rights contribute 75-80 per cent of the total revenue pie. Overall, ancillary revenues stood at Rs 10 billion in 2008, up from Rs 8.5 billion in 2007.

Outlook for 2009-2013:

The relative shares of the film industry are expected to shift marginally from the traditional revenues to the new emerging revenues.

Projected growth of Indian Filmed Entertainment Industry 2009-13

Source: Industry estimates and PwC analysis

The domestic box-office segment is expected to grow at 10.2 per cent cumulatively over the next five years to reach an estimate of Rs 132 billion in 2013 from the present size of Rs 81 billion.

The overseas collections are estimated to grow cumulatively at 12.5 per cent over the next 5 years to reach Rs 18 billion in 2013, from current size of Rs 10 billion in 2008.

The home video market is expected to significantly shift in the next five years given the developments in last two years.Though an overall growth of 25 per cent is projected over the next five years, the home video segment is expected to be dominated by the physical sell-through segment in the next five years compared to the rental market now. The home video market is, thus, projected to reach
Rs 17.9 billion in 2013, from the current size of Rs 5.9 billion in 2008, translating into a cumulative growth of 25 per cent over the five-year forecast period.

If good content is made at a competitive price and if right marketing strategies are adopted, the film industry would be able to weather the current downturn phase, the report states.

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