Sony Electronics in deployment agreement with Sony Pictures

 MUMBAI: Sony Pictures Releasing International (SPRI) has entered into an agreement with Sony Electronics‘ Digital Cinema Solutions and Services (DCSS) group for 4K DCI-compliant digital cinema deployments in Hong Kong, Japan, Korea, Singapore and Taiwan.SPRI is an international motion picture distribution arm of Sony Pictures Entertainment (SPE).

SPE and DCSS had earlier announced plans to work together in the deployment of digital cinema projection systems in Europe and North America. This announcement will now provide exhibitors in major parts of Asia with operational and financial resources needed to implement Sony Electronics‘ DCI-compliant 4K SXRD (TM) projection technology. DCSS has already entered into agreements with four major studios -- Paramount Pictures, Sony Pictures Entertainment, Twentieth Century Fox and Walt Disney Studios Motion Pictures International - for deployments in the United States and Canada. DCSS now has agreements with two major studios for Asia - Sony Pictures Entertainment and Twentieth Century Fox.

Sony Electronics‘ 4K digital projection technology will provide exhibitors and distributors with technology that will make it possible to offer consumers a wider selection of programming choices including 3-D and alternative content. To support this digital deployment effort, SPRI will supply its upcoming releases, when booked, in digital form and provide financial contributions for a limited time to promote DCI-compliant technology.

SPRI president Mark Zucker says, "As we move toward an all-digital future, exhibitors are going to need the product, resources and marketing support of companies like Sony Electronics and its Digital Cinema Solutions and Services group in order to offer their customers the most compelling state-of-the-art cinema experience available today".

The DCSS group was formed to provide turn-key solutions for exhibitors that will enable them to efficiently convert their operations to digital technology.

Sony Electronics‘ Digital Cinema Solutions and Services Group senior VP Mike Fidler says, "The growth of digital cinema is a worldwide technological reality, so it makes sense that any agreement covers the broadest reach possible. We‘re extremely pleased to be working with SPRI on our expanded joint efforts."

In addition to digital projection system deployment, Sony Electronics‘ DCSS group offers installation, maintenance and support services. The group also works with exhibitors on the deployment of alternative content - including gaming, sporting events and music concerts - in order to develop more revenue-generating opportunities as the industry transitions to digital delivery.

Latest Reads
Mobile promotions Fox 'Ae Dil...' on UCWeb

Promotion on the go for 'Ae Dil..." Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

Movies Hindi
Box Office: A disastrous week for film exhibitors

It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.

Movies Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories