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MUMBAI: Ahead of their joint meeting this
week, film producers and multiplex owners
have started resorting to pressure tactics
to get on to the better side of negotiations.
While some production houses have announced
the re-release of their slate of films in
single-screen theatres across the country
from 1 May, multiplexes have won over Percept
Picture Company to release Return of
Hanuman once again.
Looks
like with the release of the hit animated feature, multiplex owners like Fame,
Inox, PVR, Fun and 24 Karat want to play one up on the producers. Film studios
like Studio 18, YRF and UTV, on the other hand, are opening up their slate of
old releases for display on select single-screen theatres.
"The
tussle is on to make the other blink. A
lot of the future action will depend on
how the mid-week meeting shapes up,"
says a trade analyst who is closely tracking
the developments.
Last
week it was Studio 18 which released Ghajini
in Mumbai. Soon they plan to re-release
Singh Is Kinng, not just in Mumbai
but also in all the major metros across
India.
UTV
will release films like Jodhaa Akbar, Race, A Wednesday,
Oye Lucky! Lucky Oye!, Fashion, Goal, Aamir, Kismat Konnection and
Welcome to Sajjanpur in single screens across the country from 1 May. "We
are going to release all the eight films across the country in single-screen theatres
on 1 May," confirms a UTV spokesperson.
Meanwhile,
Yash Raj Films' Rab Ne Bana Di Jodi,
which was released in two single-screen
theatres, will now spread its wings to nine
more screens in Mumbai next week.
Also
Read:
PPC
backstabs producers, revenue-sharing issue
worsens
Multiplex
issue: No settlement in sight
Multiplexes
take Rs 450 million hit
Release
of films in multiplexes to be stopped till
final decision on profit sharing
Producers
re-release hit films at single screens in
Mumbai
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