Producers, plexes begin pressure game ahead of meeting

MUMBAI: Ahead of their joint meeting this week, film producers and multiplex owners have started resorting to pressure tactics to get on to the better side of negotiations. While some production houses have announced the re-release of their slate of films in single-screen theatres across the country from 1 May, multiplexes have won over Percept Picture Company to release Hanuman once again.

Looks like with the release of the hit animated feature, multiplex owners like Fame, Inox, PVR, Fun and 24 Karat want to play one up on the producers. Film studios like Studio 18, YRF and UTV, on the other hand, are opening up their slate of old releases for display on select single-screen theatres.

"The tussle is on to make the other blink. A lot of the future action will depend on how the mid-week meeting shapes up," says a trade analyst who is closely tracking the developments.

Last week it was Studio 18 which released Ghajini in Mumbai. Soon they plan to re-release Singh Is King, not just in Mumbai but also in all the major metros across India.

UTV will release films like Jodhaa Akbar, Race, A Wednesday, Oye Lucky! Lucky Oye!, Fashion, Goal, Aamir, Kismat Konnection and Welcome to Sajjanpur in single screens across the country from 1 May.

"We are going to release all the eight films across the country in single-screen theatres on 1 May," confirms a UTV spokesperson.

Meanwhile, Yash Raj Films‘ Rab Ne Bana Di Jodi, which was released in two single-screen theatres, will now spread its wings to nine more screens in Mumbai next week.

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