Movies

Producers re-release hit films at single screens in Mumbai

MUMBAI: After lying low for two weeks, in the period of which there was no headway in solving the crisis, some big producers like Yash Raj Films, Studio 18 and UTV have announced the release of some of their old films in Mumbai‘s select single-screen theatres.

While Studio 18 has re-released Ghajini with approximately 20 prints in Mumbai, Yash Raj Films has released Dhoom:2 in two Mumbai single-screen theatres along with Rab Ne Bana Di Jodi in an equal number of single-screens.


On the other hand, UTV Motion Pictures is in plans to re-release at least five of its films like Jodhaa Akbar, Race, A Wednesday, Oye Lucky! Lucky Oye!, Fashion, Goal, Aamir, Kismat Konnection and Welcome to Sajjanpur in the weeks to come.


"We have decided to release these movies in Mumbai as a testing ground since it is a lucrative market. We will extend it to the other cities if the revenue-share issue is not settled with the multiplex owners. With this move, we producers have shown multiplex owners that if need arises we will go ahead and release our new films in single screens," noted film producer Mukesh Bhatt told Indiantelevision.com.


Interestingly, the movies are kept away from the multiplex operators who also own single-screen theatres in Mumbai. Fame India Ltd. and Fun Cinemas, who run a chain of multiplexes across the country, also own a single-screen theatre each in Mumbai.


"Since we are multiplex owners, film producers wouldn‘t approach us anyway since we are at loggerheads," says Fun Cinemas COO Vishal Kapur.


What is the logic behind such releases? "Big producers have released their films in single-screen theatres because they don‘t want viewers to be disheartened and at the same time making it amply clear to multiplex owners that there are other outlets too," replies former IMPPA (Indian Motion Pictures Producers Association) general secretary Anil Nagrath.


Does the re-release of films that have been shown multiple times on TV make any sense? "Absolutely not," replies trade analyst NP Yadav. "All this is the ploy of big-time producers to show multiplex owners that they can do business without them and nothing else. It is a matter of pressure tactics," he states.


Meanwhile, the two parties are slated to meet middle of next week. "We are meeting next week to resolve the crisis. If we arrive at a settlement, films will start releasing by May," informs Bhatt.


What does he foresee would be the result of the meeting? "Look I am a producer and not an astrologer," quips Bhatt.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/simran.jpg?itok=HFk84h3_
It's a dull period for films

No happy news for either the exhibitors or the trade in general, so far. The poor run of films continues and, releasing new films in this dull period, adds to the woes.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Sushilkumar_Agrawal.jpg?itok=jNF6xKxo
TV and film exporters' council plans 'content certification', elects Ultra's Agrawal and Shemaroo's Gada

NEW DELHI: The Indian Council of IMPEX for Films and TV Programmers, at its Annual General Meeting, has elected Sushilkumar Agrawal, Ultra Media and Entertainment CEO, as the president.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/simran.jpg?itok=3GJ6W2kf
Simran: Ill-defined

Gujarati NRI family or a Gujarati abroad seems to be the current theme for filmmakers. We recently had Jab Harry Met Sejal and this week has seen the release of Simran.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/lucknow.jpg?itok=JsG2m-UR
Lucknow Central...Script of convenience

Lucknow Central has its inspiration from some foreign films. The titles acknowledge that it was inspired by Healing Hearts –the story is of a band promoted by a jail superintendent at a Lucknow jail with inmates. Whatever the source, the film has a similar storyline to the recently released film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/11/poster.jpg?itok=CH-oC5kU
Film entertainment overcame many hurdles, not this time

From the beginning of the Ganesh festival till Diwali, is generally considered a dull period. Even if one discounts the belief that the Shraddha period of 15 days post-Ganesh festival is considered inauspicious for releasing a new film as well as taking up any new venture and so, movie going is the...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/Mr%20Kabaadi.jpg?itok=WpehzUdG
Mr Kabaadi...is where the film belongs

A number of not-so-regular filmmakers try their luck at film production. Their intention may be honest but lack of knowledge about how the film industry works as well as what works with moviegoers usually drowns them. Since these newcomers don’t have access to big stars nor would the big stars...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/Poster%20Boys_0.jpg?itok=QYPvao6I
Poster Boys: Old-fashioned entertainer

Poster Boys is a remake of the 2014 Marathi film, Poshter Boyz. A comedy, the film also carries a social message for men to go for vasectomy as there was no shame in doing so while also not forcing only women to take that responsibility.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/04/badshao.jpg?itok=qyKTzn1K
Previous releases continue to rule box office as new releases fail

This has been another week of disappointments. Two new releases in Ajay Devgn starrer Baadshaho and Ayushmann Khurrana’s Shubh mangal Saavdhan, have failed to meet the expectations. Though the films opened with poor response, both got the advantage of Saturday being a Bakra Eid holiday.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/02/Jahnu%20Barua%20and%20Nagesh%20Kukunoor.jpg?itok=ypnPb3kS
NFDC to manage International Film Festival of India now

MUMBAI: International Film Festival of India (IFFI) will no longer be managed by the Directorate of Film Festivals. The information and broadcasting ministry has reportedly transferred operational responsibilities for IFFI to the National Film Development Corporation (NFDC). IFFI, which is...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories