MUMBAI: After lying low for two weeks, in
the period of which there was no headway
in solving the crisis, some big producers
like Yash Raj Films, Studio 18 and UTV have
announced the release of some of their old
films in Mumbai's select single-screen theatres.
Studio 18 has re-released Ghajini with approximately
20 prints in Mumbai, Yash Raj Films has
released Dhoom:2 in two Mumbai single-screen
theatres along with Rab Ne Bana Di Jodi
in an equal number of single-screens.
the other hand, UTV Motion Pictures is in
plans to re-release at least five of its
films like Jodhaa Akbar, Race, A Wednesday,
Oye Lucky! Lucky Oye!, Fashion, Goal, Aamir,
Kismat Konnection and Welcome to Sajjanpur
in the weeks to come.
have decided to release these movies in
Mumbai as a testing ground since it is a
lucrative market. We will extend it to the
other cities if the revenue-share issue
is not settled with the multiplex owners.
With this move, we producers have shown
multiplex owners that if need arises we
will go ahead and release our new films
in single screens," noted film producer
Mukesh Bhatt told Indiantelevision.com.
the movies are kept away from the multiplex
operators who also own single-screen theatres
in Mumbai. Fame India Ltd. and Fun Cinemas,
who run a chain of multiplexes across the
country, also own a single-screen theatre
each in Mumbai.
we are multiplex owners, film producers
wouldn't approach us anyway since we are
at loggerheads," says Fun Cinemas COO
is the logic behind such releases? "Big
producers have released their films in single-screen
theatres because they don't want viewers
to be disheartened and at the same time
making it amply clear to multiplex owners
that there are other outlets too,"
replies former IMPPA (Indian Motion Pictures
Producers Association) general secretary
the re-release of films that have been shown
multiple times on TV make any sense? "Absolutely
not," replies trade analyst NP Yadav.
"All this is the ploy of big-time producers
to show multiplex owners that they can do
business without them and nothing else.
It is a matter of pressure tactics,"
the two parties are slated to meet middle
of next week. "We are meeting next
week to resolve the crisis. If we arrive
at a settlement, films will start releasing
by May," informs Bhatt.
does he foresee would be the result of the
meeting? "Look I am a producer and
not an astrologer," quips Bhatt.
issue: No settlement in sight