Warner Home Video offers Blu-Ray loyalty programme

MUMBAI:The US-based Warner Home Video (WHV) has announced the launch of two new programmes.

This is the Studio‘s first Blu-ray Disc customer loyalty programme and an HD-DVD trade up programme. Then there is Red2Blu, which offers HD-DVD owners the opportunity to upgrade their Warner Home Video releases on HD-DVD for a Blu-ray Disc of the same film.

For those who have chosen to watch films at home, the best way possible is to watch them on Blu-ray Disc. The new Warnerblu Buy 5 Get 1 Free programme offers consumers one free Blu-ray film for every five participating titles purchased till 6 April, 2010 (shipping and handling not included). This scheme is open to residents in the US and Canada.

To join, consumers can register at After joining, members earn one credit for each subsequent WHV Blu-ray title they purchase. Once their Blu-ray title is registered, their Warnerblu account is credited and when they reach five Blu-ray titles, they will be able to select a free WHV Blu-ray Disc (plus shipping and handling). The first participating Blu-ray release is Yes Man.

Red2Blu is for those who want to upgrade titles they currently own on HD-DVD to Blu-ray. By visiting, consumers can trade up virtually any of their WHV HD-DVD titles (up to 25) for the same title on Blu-ray for a small fee plus shipping and handling.

Also, to promote the launch of Warnerblu Buy 5 Get 1 Free, WHV is launching the Blu-ray Today sweepstakes, featuring a prize of $5,000. Once they enter the sweepstakes, customers can return to the website every day for additional entries.

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