Movies

Warner Home Video offers Blu-Ray loyalty programme

MUMBAI:The US-based Warner Home Video (WHV) has announced the launch of two new programmes.

This is the Studio‘s first Blu-ray Disc customer loyalty programme and an HD-DVD trade up programme. Then there is Red2Blu, which offers HD-DVD owners the opportunity to upgrade their Warner Home Video releases on HD-DVD for a Blu-ray Disc of the same film.


For those who have chosen to watch films at home, the best way possible is to watch them on Blu-ray Disc. The new Warnerblu Buy 5 Get 1 Free programme offers consumers one free Blu-ray film for every five participating titles purchased till 6 April, 2010 (shipping and handling not included). This scheme is open to residents in the US and Canada.


To join, consumers can register at Warnerblu.com/rewards. After joining, members earn one credit for each subsequent WHV Blu-ray title they purchase. Once their Blu-ray title is registered, their Warnerblu account is credited and when they reach five Blu-ray titles, they will be able to select a free WHV Blu-ray Disc (plus shipping and handling). The first participating Blu-ray release is Yes Man.


Red2Blu is for those who want to upgrade titles they currently own on HD-DVD to Blu-ray. By visiting Red2Blu.com, consumers can trade up virtually any of their WHV HD-DVD titles (up to 25) for the same title on Blu-ray for a small fee plus shipping and handling.


Also, to promote the launch of Warnerblu Buy 5 Get 1 Free, WHV is launching the Blu-ray Today sweepstakes, featuring a prize of $5,000. Once they enter the sweepstakes, customers can return to the website every day for additional entries.

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