Mukta Arts in first-time deal with Times Music

MUMBAI: For the first time since its inception, Times Music has struck a deal with Mukta Music, a division of Mukta Arts, to manufacture and distribute the audio track of Mukta Art Entertainment‘s forthcoming release Paying Guests.

The deal includes physical as well as non-physical rights of the film‘s audio.

Says Times Music CEO Adarsh Gupta, "We are proud to be associated with Mukta Arts Ltd with our first audio track of Paying Guests. I hope that our first outing with Mukta Music would be a smash hit that would pave way for more such ventures."

Founder and creative head Mukta Arts Subhash Ghai avers, "We have entered a deal with Times Music for the first time with full faith and confidence and together we are planning a unique strategy for marketing the music of the film by sending a justified number of paid TV promos just before the release of the film."

Paying Guest stars Shreyas Talpade, Aashish Choudhary, Jaaved Jafferi and Vatsal Sheth along with Celina Jaitley, Neha Dhupia, Riya Sen, Sayali Bhagat, Chunky Pandey, Asrani and Paintal. The film, written and directed by Paritosh Painter, is being produced by Mukta Arts Entertainment.

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