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MUMBAI: Shemaroo Entertainment has inked an agreement with Acentic, supplier of
digital interactive TV (iTV) systems, to provide South Asian content, including
Bollywood, through video on demand (VOD) on Acentic’s in-room hotel entertainment
platforms across Europe, the Middle East and Africa.
As
part of the agreement, guests in more than 1,300 hotels using Acentic’s in-room
entertainment services will have access to a content library of the latest movies
from South Asia. The content will also include other activities such as instructional
fitness videos. Said
Shemaroo Entertainment director Jai Maroo, "Through this partnership for
the first time travelers across Europe will have access to Bollywood and other
South Asian content offered by Shemaroo. Our content will be made accessible in
hotel rooms through the VoD platform offered by Acentic. We are certain that with
Acentic’s state-of-the-art platform, customers will get a quality experience." For
successful and profitable in-room entertainment, hotels need to put content and
services at the heart of the guest experience. "Because of our partnership
with content providers such as Shemaroo, Acentic is able to deliver an entertainment
service that ensures high take-up rates, guest satisfaction and a return on investment
for hoteliers,” said Acentic CEO Alistair Forbes. | 
