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MUMBAI: With the producer-multiplex tangle yet to be resolved, the producers'
strike enters its second week this Friday. And for this week, multiplex owners
hope to gain with the release of four films including Kamal Haasan's Dashavtar,
Anjan Dutt's Chowrasta-Crossroads of Love (both in Hindi), Bokya Saatbande
(Marathi) and the Hollywood science fiction Monsters vs Aliens.
The
focus of attention would, however, be on the dubbed Hindi film Dashavtar that
is being distributed by Shringar Films on an all-India basis. Chennai-based Oscar
Films' mega budget movie, besides opening in other multiplexes, is releasing in
eight multiplexes of Fame in Mumbai itself. Shringar Group runs a chain of multiplexes
across the country. Says
Fame Cinemas chief programmer Aditya Shroff, "We are releasing the film with
60 prints all over along with 180 UFO centers." The
plex owners hope that Anjan Dutt's new film would follow his earlier hits like
Mr & Mrs Iyer, Bow Baracks Forever and The Bong Connection.
"We are of the opinion that his Chowrasta -Crossroads of Love should
be a good film since it is based on the Gorkhaland issue," says Shroff.
The
boost may also come from the Marathi film Bokya Saatbande. The last Marathi
release Mi Shivajiraje Bhosle Boltoy is still running to full capacity
on the multiplexes and single screens. "The
English film Monsters vs Aliens, that is also releasing in the 3D format,
should also do well as it is the first computer-animated movie which was directly
produced in stereoscopic 3-D. The expected performance of these films should come
as a shot in the arm for us multiplex owners who have been petrifed with the last
week's releases that were a washout," says Shroff. Agrees
24 Karat Multiplex CEO Padam Sacheti, "A Kamal Haasan film always has a good
draw at the box-office and hence I don't think Dashavtar will perform badly.
As for Bokya Saatbande, we have taken the film because there are lots of
Maharashtrian locals in the vicinity of our multiplex. Moreover, there is an option:
viewers who don't get tickets for the Mahesh Manjrekar film Mi Shivajiraje
Bhosle Boltoy can opt for the new release." Things
are a little different up North. Says PVR CEO Amitabh Bardhan, "In Delhi
and other parts around, we are releasing two films: Dashavtar and Monsters
vs Aliens. I think both these films have the potential to draw in crowds,
the first being kids-centric while the second being a lavishly made film starring
Kamal Haasan." |