| MUMBAI:
The Indian Film Company (IFC) has announced that its releases since 1 April, 2008
have accumulated an estimated Rs 5.05 billion in gross worldwide box office takings. The
company claims to have in 2008 set new opening week and opening weekend box office
records on two occasions. In August, Singh Is Kinng created a new worldwide
and India opening week and opening weekend box office records which was later
broken in December by the Aamir Khan-starrer Ghajini, also released by
TIFC in India. According
to IFC, Ghajini set record breaking opening weekend and opening week gross box
office takings in India with Rs 700 million and Rs 1.1 billion respectively.
Ghajini
was released on 1,500 screens across India, while Singh Is Kinng had been
released on 1,400 screens. In
October, the company released Golmaal Returns while in May IFC released
two co-productions - Bhoothnath and Ranga Panduranga, a Telugu film
which marked the company's entry into regional cinema. Recently,
IFC's first international film, Little Zizou, won awards for Best Director,
Best Screenplay and Best Producer at international film festivals in New York
and Singapore. In
2008, IFC also set a new model in the Indian film industry for the sale of music
rights for a limited period by selling the Singh Is Kinng soundtrack rights for
a limited duration, the company said. This practice was repeated for Kidnap and
Dil Kabaddi. IFC
CEO - advisory company Sandeep Bhargava said: "The fact that our releases
have dramatically broken previous industry records speaks volumes for the quality
of the film slate, as well as hard work of the team in maximising the revenue
potential of the portfolio through innovative marketing and distribution strategies.
2008 has been a record breaking year for IFC and the company is well placed to
continue strengthening its position in 2009." |