Lionsgate's 'Spirit' sells one milion DVDs

MUMBAI: Lionsgate has announced that its film The Spirit has sold more than one million DVD units in its first week. The release generated compelling numbers across all revenue formats, ranking as the number one Blu-ray release for the week and the number two movie download on the iTunes store.

The title also achieved the highest box-office-to-DVD conversion rate for all major DVD releases this week and is likely to reach nearly $30 million in total home entertainment consumer spend or nearly 135 per cent of its box-office.

Bangkok Dangerous, an action film starring Nicolas Cage, is projected to gross about $33 million in DVD consumer spend, Transporter 3 $53 million, and Punisher: War Zone about $25 million. All three titles have higher box- office-to-DVD conversion rates than any other first quarter 2009 releases with $5 million box-office or more. Lionsgate‘s current home entertainment year to date market share is more than eight per cent, according to Nielsen/Rentrak.

Lionsgate GM, executive VP Ron Schwartz says, "The Spirit combined tremendous star power with the incredible popularity and visual storytelling of Frank Miller to make it a highly anticipated home entertainment release across all formats.

"Lionsgate‘s successful box-office-to-DVD conversion rate is a direct result of our overall strategy to focus on releasing films in our sweet spot-- R and edgier PG-13 rated films. We look at movies and franchises that have the potential to perform in all iterations and action movies like The Spirit, Transporter 3, Bangkok Dangerous and Punisher: War Zone embody this approach."

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