MUMBAI: Even as the deadline of 4 April approaches, the day from when no new films
would be released in multiplexes, the stalemate between the producers and multiplex
exhibitors continues. Contrary to the belief, no meetings were held between the
no-hurry approach is obvious. No big films are slated for release during the course
of the Indian Premier League (IPL) which has a tournament window between 18 April
and 24 May.
have been approached by a few independent producers, but have not signed up with
them. Only Percept Picture Company has offered its whole slate of films to us.
The big film producers have stayed adamant," says E-City Ventures managing
director Atul Goel.
producers have demanded for a higher pound of revenue share from multiplex exhibitors,
something that would weigh heavily on the profitability of a sector that is still
investing to expand reach and struggling to up ticket rates.
24 Karat Multiplex CEO Padam Sacheti, "Both the parties are adamant, with
neither side wanting a solution. Film producers want a 50 per cent share in the
revenues for the first three weeks. Right now they are getting 50 per cent in
the first week, 38 per cent in the second week and 28 per cent in the third week.
We are ready to give them a 50 per cent share for all the initial three weeks,
but based on the performance grade."
exhibitors had bowed to Yash Raj Films last year as the production house had command
over a content pipe that included Rab Ne Bana Di Jodi, Dostana, Roadside Romeo,
Bachna Ae Haseeno, Thoda Pyaar Thoda Magic, Tashan and Krazzy 4. But
with the entire heap of producers joining hands, the multiplexes prefer to get
into a tug-of-war situation.