Movies

Percept gets Mirah Entertainment to participate in 8X10 Tasveer

MUMBAI: Percept Picture Company (PPC) has added Mirah Entertainment to its list of financiers ahead of the release of 8X10 Tasveer.

Mirah Entertainment will get limited joint exploitation of commercial rights for an undisclosed investment. PPC is also in talks with another partner for joint exploitation of television rights of the movie.


Says PPC CEO Navin Shah, “We are finalising another partner for joint exploitation of television rights of the movie soon. We are confident that our relationship with Sahara One and Mirah Entertainment would grow from strength to strength."


Indiantelevision.com was the first to report that Sahara One Motion Pictures had put in Rs 100 million to get a 20 per cent revenue share.


Says Mirah Entertainment MD Gaurav Goenka, “8x10 Tasveer has the potential to open up a completely new genre of psychological thrillers in Hindi cinema.”


8X10 Tasveer is due for release this Friday, 3 April. Directed by Nagesh Kukunoor and starring Akshay Kumar, Ayesha Takia, Sharmila Tagore, Javed Jaffery, Girish Karnad, Anant Mahadevan, Benjamin Gilani and Rushaad Rana, the film revolves around the story of a young man with a unique supernatural gift of looking into the past of dead people.


PPC claims that it is spending more than Rs 90 million on just marketing and film publicity and it will release with more than 1500 prints in screens across India and overseas.

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