MUMBAI: The Hollywood Reporter will endorse Bollywood actor Priyanka Chopra with the Nielsen Box Office Award at the third Annual Asian Film Awards on 23 March.

The Asian Film Awards, which recognizes professionals for their achievements in the field of Asian cinema, will be held as part of the 33rd Hong Kong International Film Festival at the Hong Kong Convention and Exhibition Centre.

"Priyanka Chopra has received numerous awards and accolades for her outstanding work since she began acting just a few years ago. It is truly amazing to acknowledge the breadth of her success, and we are honored to bestow the Nielsen Box Office Award on one who has done so incredibly much in so little time," said Hollywood Reporter publisher and Nielsen Media and Entertainment Group Vice President Eric Mika.

Chopra is only the second recipient to receive the Nielsen Box Office Award. She joins Andy Lau, who received the inaugural award at the 2007 ceremony.

The Asian Film Awards will be telecast on Television Broadcasts Limited (TVB) in approximately 30 countries. It will also be screened in Star World, reaching out to about 79 million homes worldwide.