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MUMBAI: Producers and distributors have decided to suspend the screening of all
new movies in multiplexes from 4 April until the business model shifts to an equal
revenue share.
The
movement is supported by Yash Chopra, Ramesh Sippy, Mukesh Bhatt and Mahesh Bhatt,
amongst others. Producers
and distributors have long been demanding an equal share in revenue for films
that hit multiplexes on a weekly basis. The demand also stands regardless of the
star cast and the budget that a film supports. "We
spent millions of rupees for making and distributing a movie. The risk is also
humungous. Multiplexes just have to release the film and they earn revenue from
various sources like canteen, parking, and advertisers among others. Even then,
they have been demanding more revenue share," Mukesh Bhatt told reporters. If
a film holds a good star cast and stands on a big budget, distributors get a 48
per cent share in revenue across all regions in India. In Gujarat, however, distributors
receive a 45 per cent share. |