Movies

Shemaroo partners with Acentic for B'wood content on hotel TV platform

MUMBAI: Shemaroo Entertainment has inked an agreement with Acentic, supplier of digital interactive TV (iTV) systems, to provide South Asian content, including Bollywood, through video on demand (VOD) on Acentic’s in-room hotel entertainment platforms across Europe, the Middle East and Africa. As part of the agreement, guests in more than 1,300 hotels using Acentic’s in-room entertainment services will have access to a content library of the latest movies from South Asia. The content will also include other activities such as instructional fitness videos.

Said Shemaroo Entertainment director Jai Maroo, "Through this partnership for the first time travelers across Europe will have access to Bollywood and other South Asian content offered by Shemaroo. Our content will be made accessible in hotel rooms through the VoD platform offered by Acentic. We are certain that with Acentic’s state-of-the-art platform, customers will get a quality experience."


For successful and profitable in-room entertainment, hotels need to put content and services at the heart of the guest experience. "Because of our partnership with content providers such as Shemaroo, Acentic is able to deliver an entertainment service that ensures high take-up rates, guest satisfaction and a return on investment for hoteliers,” said Acentic CEO Alistair Forbes.

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