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MUMBAI: UTV World Movies has tied up with
Shemaroo World Cinema, for releasing its
library titles in the Indian home video
market.
Through
this strategic partnership, UTV World Movies
takes another step towards making contemporary,
award winning World Cinema available across
several platforms.
UTV
World Movies has a library of over 600 titles
from over 40 countries spread across languages
and genres comprising Oscar winning and
nominated titles such as The Lives of
Others, Divided We Fall and
The Counterfeiters. It also has Oscar
nominated and other award winning films
like Waltz With Bashir, Machuca,
Your Name Is Justine and The House
of Flying Daggers.
Shemaroo
World Cinema has a collection of titles
of several renowned film makers like Jean-Luc
Godard, Akira Kurosawa, Pedro Almodóvar,
Roman Polanski, and Claude Chabrol, among
many others.
Through
its association with Shemaroo World Cinema,
UTV World Movies would release Oscar winning
titles like The Mission and A
Room With A View. The collection is
slated to hit the Indian market by April
2009.
UTV
Global Broadcasting executive director Shantonu
Aditya says "After successfully launching
India's first world cinema channel across
cable and DTH platforms in the country,
we are very pleased to expand our content
delivery model to include home video and
are confident of the combined strength of
our content along with Shemaroo's acumen
in the home video segment."
Shemaroo
Entertainment director Hiren Gada says,
"After receiving a good response for
our Shemaroo World Cinema initiative recently,
we are delighted to enhance our catalogue,
with that of UTV World Movies. With UTV
World Movies appealing collections, and
our strong distribution network and wide
product presence across the home video platform,
we are certain that we will be able to optimise
and create a product presence. The common
objective of our collaboration is to grow
the World Cinema market and create mature
audiences."
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