MUMBAI: BigFlix.com, Reliance Big Entertainment’s movie rental service, has partnered with Future Group for movie rentals wherein the alliance will entail marketing promotions and schemes to all customers of Big Bazaar, Food Bazaar, Central, Depot, HomeTown and e-Zone.

BIGFlix.com head – marketing Raviraj Jayram said, “Kishore Biyani’s Future Group has a massive retail presence with a large loyal customer base in the country. Thus, we are confident that this alliance will help reach a much wider base of customers. Also, alliances and tie-up with leading companies across sectors is on the anvil which will help us meet with our objective of bringing in entertainment at home in the common man’s daily life anytime anywhere, thus revolutionizing and taking home video industry in this country to the next dimension.”

This association will see support across nine cities - Mumbai, Delhi, Chennai, Kolkata, Pune, Hyderabad, Ahmedabad, Bangalore and Indore.

Big Bazaar CEO Rajan Malhotra said, “We are a purely retail based format group. Our partnership with BigFlix.com will help us provide our customers a great value proposition with movies at home, another entertainment avenue catching up at a fast pace with such players in the industry.”