Movies

BigFlix to ramp up biz, add 100 rental stores in FY'09


MUMBAI: Reliance ADAG‘s BigFlix.com is planning to add 5000 movie titles to its Video-on-Demand (VoD) platform by the end of this fiscal.


Bollywood will comprise 65 per cent of the titles while regional films will take up the balance 35 per cent of the content.


BigFlix.com, which has just completed one year, has 1400 titles available on its VoD platform.


"We have already signed contracts with content owners for 900 titles, which will soon be added to our VoD platform. Also, within the next seven months we are looking at acquiring and adding 2800 more titles to the BigFlix platform," BIGFlix.com COO Kamal Gianchandani tells Indiantelevision.com.


The VoD and DVD rental service provider will acquire films on a revenue share arrangement with the content right owners. Says Gianchandani, "Content owners will share 25-40 per cent of the revenues that we generate."


While Bollywood will be the main focus, regional films will include Tamil, Telugu, Malayalam, Marathi, Bengali and Gujarati, Gianchandani adds.


Meanwhile, with an aim to expand its movie rental business, Bigflix aims to launch 100 more rental stores across ten cities during the fiscal. The company currently has 17,000 titles available across its 100 movie rental stores.



"Presently, we are running 100 rental stores across ten cities including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Ahmedabad, Chandigarh and Indore. We are looking at adding 100 stores in these cities by the end of this fiscal," Gianchandani says.

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