Movies

P9 Design creates publicity design campaign for 'C-Kkompany'

MUMBAI: P9 Design, the film publicity design vertical of Percept Holdings Group’s international film-marketing company P9 Integrated, has created publicity design for C-Kkompany.

The designing company has done posters, stills and billboards for the Balaji Motion Pictures upcoming film, releasing on 29 August.


P9 claims that it has designed the publicity campaign for C-Kkompany by keeping the unique theme, subject and genre of the film in mind. The USP of the film was kept in mind while designing the posters and stills and a major thrust was giving to the onscreen chemistry that the characters share. All the creative have backdrop and images of middle class settings in Mumbai connoting the theme of the film.


The film is about three middle class characters Tushar Kapoor, Rajpal Yadav and Anupam Kher who are known for their buffoonery acts and are always in some kind of a problem somewhere related to money.


P9 Integrated AVP - business development Rahul Merchant said, "In today‘s time where every weekend there is a clutter of film releases, it has become pivotal for every movie that gets released to get noticed. P9‘s publicity design vertical tries to give every film a distinct look through an apt well thought concept and approach for designing posters by effectively understanding the script, defining the target audience, finding an insight, deciding positioning of the film and then delivering the execution.”


P9 recently has also embarked in providing website designing and promo designing services.


P9‘s film chronicles include Shaurya, Summer 2007, Hastey Hastey, Dus Kahaniyan, Dhol, Bombay To Bangkok, Return Of Hanuman, Mumbai Salsa and Loins Of Punjab. Their upcoming films include Rubaru, Right Yaa Wrong, Rang Rasiya, Aashayein, Firaaq, Pankh, Manikantan, Kanchivaram, Tasveer 8x 10 among others, said a company release.

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