Adlabs signs deal with Phoenix to build India's largest multiplex

MUMBAI: After contesting a strong bid against various domestic and international multiplex chains, Adlabs Cinemas has finally stitched a deal with Phoenix Mills to build the largest multiplex cinema in India.

According to the deal, the 140,000 sq. ft. Adlabs multiplex, floating up at Mumbai‘s Phoenix Market City complex in Kurla, will have 15 screens with an overall seating capacity of approximately 4000.

Apart from the construction of regular screens that will showcase the latest releases, Adlabs will also erect the "Adlabs megaplex", which will screen "popular" sports events and live concerts.

Additionally, the megaplex, the interiors of which are being designed by international designers and architects, will house two luxury screens with adjoining ‘Ebony Lounges‘, to house live band performances round the year.

Adlabs Cinemas COO Tushar Dhingra said, "Adlabs‘ commitment has always been to set precedents for new entertainment concepts in the country. We believe that the new Adlabs megaplex will set world benchmarks in terms of design and ambience, technology and overall consumer viewing experience."

The Rs 11 billion mixed-use complex, spread over 4.5 million sq. ft, will house hypermarket, departmental stores, food courts, entertainment zones and around 400 branded stores.

Phoenix Market City management COO Tony Ward said, "The Kurla project is planned to become a complete consumer destination and a must-see for Mumbai populace and tourists. This is going to be a world-class destination with retail spaces, offices, hotel and multiplex. It will also include a uniquely designed leisure area for people, something which will be entirely new for the city. Because of its central location, the complex will be able to cater to Mumbai‘s western, central and the population from the downtown."

Also, Market City Management is developing large Market City complexes ranging from 2 to 4 million sq. ft. in 20 other cities in India, that includes metros like Bangalore, Chennai, Pune, Kolkata, and tier-2 and tier-3 cities like Indore, Raipur and Udaipur.

Adlabs Cinemas currently has 170 screens in India, 251 screens in the US and 51 screens in Malaysia.

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