Movies

Julian Stanford joins IMAX for EMEA region


MUMBAI: IMAX Corporation has appointed Julian Stanford as GM – theatre development, Europe, Middle East and Africa (EMEA) region.
Based in London, he will report directly to EVP - theatre development Larry O’Reilly. Stanford will be responsible for accelerating IMAX‘s growth throughout EMEA and increasing IMAX‘s presence as the premiere venue to experience Hollywood films.

At present, there are 55 IMAX theatres in EMEA, and 15 additional IMAX theatres are scheduled to be open in the region by the end of 2011.

Prior to IMAX, was working with video gaming company Aristocrat Technologies. He has also served as the head of sales (EMEA) for United International Pictures (UIP), where he oversaw film distribution and sales for Paramount, Universal and DreamWorks films.

"Stanford‘s experience and understanding of the industry and market make him an ideal choice to take on this critical role at IMAX, especially when the IMAX film slate includes some of the most impressive titles in Hollywood," said Reilly. "His personal relationships and knowledge of the industry and the nuances of conducting business throughout EMEA will be extremely helpful as well."

"Given his background with film distribution strategy and on-the-ground experience, Stanford will be a valuable addition to the IMAX team," added IMAX Co-CEOs and Co-Chairmen Richard L Gelfond and Bradley J Wechsler. "The European market holds much growth potential as IMAX rolls out IMAX digital and seeks more joint venture relationships with exhibitors, and Julian‘s expertise will be an important boost to our efforts in EMEA."

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