Big Home Entertainment signs licensing deal with Paramount

MUMBAI: Big Music and Home Entertainment, the Reliance ADAG company, has entered into a licensing agreement with Paramount Home Entertainment.

The deal provides Big Music and Home Entertainment, the exclusive home video distribution rights for Paramount Home Entertainment, DreamWorks Animation SKG Inc and DreamWorks Pictures in India and Sri Lanka.

BIG Music and Home Entertainment will market and distribute home video products from the libraries of Paramount Pictures, DreamWorks Pictures, DreamWorks Animation, Paramount Vantage, MTV Films and Nickelodeon Movies.

Paramount’s library consists of titles such as The Godfather films, The Ten Commandments, Roman Holiday, the Mission Impossible series and Transformers.

DreamWorks Animation’s titles include the Shrek series, Shark Tale and Madagascar while DreamWorks Pictures’ catalogue includes A Beautiful Mind, American Beauty and Munich.

BIG Music and Home Entertainment CEO Kulmeet Makkar said, “Paramount Home Entertainment Global is one of the largest home entertainment brands in the world. BIG Music and Home Entertainment, with its expertise, focus and resources, will work toward tapping into the huge potential that Paramount’s library offers in India and Sri Lanka.”

Paramount Home Entertainment Asia Pacific regional director Zubair Hassan added, “We recognise the developments taking place in the Indian marketplace and the opportunity they provide for our titles. Given the breadth and quality of our film slate, Paramount is confident that Big Music and Home Entertainment will help to ensure that our titles are made available to our Indian and Sri Lankan consumers.”

Big Music and Home Entertainment has already announced licensing agreements with Warner Home Video and Universal Pictures, to market and distribute their home video products.

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