Two Adlabs Cinemas open in north India; 13 more to follow in next 6 months

MUMBAI: Reliance Anil Dhirubhai Ambani Group has opened two Adlabs Cinemas in North India - a 5-screen cinema at the Great India Place (GIP) in Noida and a 3-screen cinema at TDI Mall in Agra, two kilometers from the Taj Mahal, according to two separate official releases.

The new cinema at the GIP, North India‘s biggest shopping mall, is the only cinema at the mall. This will further strengthen the chain‘s presence in Delhi NCR, says the release, further adding that the next six months will see the rollout of at least 13 properties and 30 screens in North India.

While the seating capacity of the TDI mall Adlabs is 1,021 seats, the GIP Adlabs will have a total seating capacity of 1,220 seats. However, both cinemas will have world-class widescreen viewing screens, food and beverage offerings, crystal-clear DTS sound, superior Xenon projection systems and plush seats.

The new property in Noida will also have an exclusive Ebony Lounge, which features a 94-seat screen with fully reclinable seats, the best possible sound (provided by a standalone Bose Pipe Music system) and an attached lounge that offers an exclusive menu served by personalised and attentive staff as part of the "Silver Service." A new and unique innovation will be the DJ system in the lobby which will play songs on request.

With regard to the new cinema in Noida, Adlabs Cinemas COO Tushar Dhingra said, "It‘s great to be the only cinema in India‘s largest mall where the biggest brands of India and the world also have a presence. The Great India Place is a shopping Mecca located in one of the fastest growing cities in India in terms of consumer spending and we see immense potential for this property."

"The new cinema will not only be catering to the residents of the city but will also be another must-see for local as well as international tourists visiting this historic city. Agra will be getting a second landmark in the form of a truly world-class cinema. Watch out for more exciting new features at this property," said Dhingra, commenting on the new opening in Agra.

The largest cinema chain in India, Adlabs Cinemas has 127 screens spread over 42 properties nationwide.

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