Movies

Paramount creates in-game ad to promote Tropic Thunder

MUMBAI: US software major Microsoft‘s network for video game advertising Massive, Paramount Pictures and Ubisoft Entertainment have teamed up to create an in-game advertising to promote the upcoming film Tropic Thunder.

The companies have placed an interactive scavenger hunt in Tom Clancy’s Rainbow Six: Vegas 2 published by Ubisoft, which encourages gamers to actively interact with the in-game campaign, take action from the clues, and get rewarded at the final stage of the hunt.


Paramount Pictures senior VP interactive marketing Amy Powell says, “This innovative scavenger hunt enables us to reward our target audience and give them a direct call to action to go see Tropic Thunder.


“We’ve had a track record of success working with Massive since the business started. This is taking our in-game advertising campaigns to the next level by making them interactive and actionable. Gamers are motivated to seek out the next ad, which is an amazing way for us to build awareness and excitement for our new release.”


Gamers see a series of nine branded ‘clues‘ within Tom Clancy’s Rainbow Six: Vegas 2, each leading them to the next clue, until they successfully reach the end of the scavenger hunt. Everyone who completes the scavenger hunt will receive an invitation to join Ubisoft’s VIP club and the chance to download a free digital VIP map for Tom Clancy’s Rainbow Six: Vegas 2,and will be entered into two prize drawings.

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