MUMBAI: Big Music & Home Entertainment has signed a deal with Warner Home Video to become its exclusive home video licensee for India, Sri Lanka and Bangladesh.
As a part of this strategic co-operation, Big Music & Home Entertainment will market and distribute VCDs, DVDs and Blu Ray products from Warner Home Video pan India, which includes both urban and mass markets.
The company will distribute and market titles from the studio’s catalogue which include classics like Gone with the Wind, Doctor Zhivago, Ben Hur, and modern-day blockbusters like The Matrix Trilogy, 300, along with the Harry Potter, Batman and Superman franchises.
Big Music & Home Entertainment chief executive officer Kulmeet Makkar says, “We understand the importance of localization and we have successfully taken Hollywood content to the common man by localizing the content in various regional languages".
Makkar further adds, "As a leader in the fast growing localised content market, we have ambitious plans to ensure that Warner Home Video content is made accessible to as many people in as many languages as possible."
Warner Home Video International vice president Gregory Economou adds, "We look forward to a successful association with Big Music & Home Entertainment, whose ambitions, abilities and resources make it a strong partner with whom to tap into the great potential that the Indian home video market represents. We are delighted to be working together to bring our world-class entertainment to an increasing number of Indian, Sri Lankan and Bangladeshi consumers."
This comes close on the heels of Bing Music & Home Video signing a deal with Universal Pictures International in October 2007 as licensee to the studio.
The company has plans to release the Warner catalogue along with films such as I Am Legend, 10000 BC, as well as The Dark Knight and Harry Potter & the Half-Blood Prince (releasing in theatres in October).