MUMBAI: Percept Picture Company (PPC) has roped in Rohit Arora as chief operating officer (COO), feature films.

Prior to this appointment, Arora was with Sri Adhikari Brothers as president corporate affairs.

Percept Limited joint managing director Shailendra Singh said, "We extend a warm welcome to Rohit and look forward to working with him. I am sure he will bring in a lot of value to the company with his past experience and help lead some of the new and exciting ventures of PPC."

Additionally, Arora has also been associated with HSBC, KPMG Advisory Services and Andersen India.

Arora has done his Bachelor's of technology, Mechanical Engineering from IIT, Bombay. He later pursued his post graduate programme in management from Indian School of Business. He has also pursued the International Exchange Programme from Kellogg School of Management, Evanston US.