Movies

Seventymm to invest $15 million in home video biz

MUMBAI: Seventymm, a movie DVD/VCD rental company, is planning to invest $15 million (around Rs 637 million) over the next five years as it targets a nationwide presence in the home video segment.


The company has so far raised approximately $10 million from venture capital firms which it will use in movie acquisitions and brand building.



“We have raised around $10 million through separate rounds of venture capital funding led by Matrix Partners India, Draper Fisher Jurvetson and ePlanet Ventures. We will be using this capital for movie acquisitions (a rental license arrangement for one, two or three years) and brand building. The fourth quarter of this year will see an investment of Rs 80-100 million in mass media campaigns, which include both online and offline marketing,” says Seventymm chief operating officer Subhanker Sarker.



Seventymm has roped in Rediffusion DYR Kolkata who will be help in building the brand. "We aim to acquire customers through various forms of advertising that include out-of-home, mobile, online and also cinema advertising,” Sarker adds.



The company at present has 18,000 titles across a range of genres covering English, Hindi, Marathi, Gujrati, Tamil, Bengali, Kannada, Malayalam, Telugu, Bhojpuri, Oriya, Punjabi and Rajasthani.


“We have tied up with Palador for all their film titles. Also, since 60 per cent of cinema content movement in India is Bollywood, our concentration will definitely be more on this genre,” says Sarker.



The company, which currently operates in Mumbai, New Delhi, Bangalore, Chennai, Hyderabad and Chandigarh, aims to touch a 4 million subscriber base in five years.



“Currently we have built a subscriber base of 70,000 members and we aim to amplify this number to 4 million in the next 5 years. By the fourth quarter of this fiscal, we will be expanding to Kolkata, Pune and Ahmedabad. We aim to be in 40 cities by the end of 2009,” elaborates Sarker.



Unlike its competitors, the company does not have any plans of setting up offline stores and believes that its home delivery and online store model will “definitely” fetch more customers for itself.



“People use online stores because they know that they can get the movie they want delivered at their doorstep. So, anyways they will not visit the store if they can avail the ‘drop at door’ delivery model sitting at home,” Sarker says.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Payal-Kapadia_0.jpg?itok=RVfBiQVY
Cannes: Thurman to preside over Un Certain Regard Jury, Indian 'Afternoon Clouds' in shortlist

American actress Uma Thurman will preside over the Un Certain Regard jury of the 69th Cannes Film Festival next month.

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/noor%20%281%29.jpg?itok=AsY_F_na
Noor...Insipid...

Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, ‘Karachi, You Are Killing Me!’ The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/Macbeth.jpg?itok=MgGdmOj-
Macbeth on 23 April: Sony Le Plex HD remembers the Bard

MUMBAI: “Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them,” said Shakespeare (the Bard of Avon). Legends never die. One such legend is William Shakespeare. An English poet, playwright, and actor, he passed away 400 years ago, but his...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/begum-jaan%20%281%29.jpg?itok=cgTbbEJR
Big stars unaffordable for independent producers

Big films are getting scarce with some major studios pulling out from backing productions. Thanks to the corporate houses bankrolling films, the costs have escalated and the stars have become unaffordable for independent producers.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/begum-jaan%20%281%29.jpg?itok=Gg2_QMDN
Begum Jaan.....A rebel without a cause!

The last memorable film on a brothel and prostitutes was Shyam Benegal’s Mandi. The theme was that wherever there are people, a brothel is bound to spring up and, otherwise, wherever a brothel comes up, a town is bound to come up.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/Carnival%20motion%20pictures_0.jpg?itok=YUAxVDvD
Carnival Motion Pictures to get into mainline content generation & distribution, says chairman

MUMBAI: It was an occasion to revisit memories as cricket legend Sachin Tendulkar launched the trailer of ‘Sachin – A Billion Dreams’ in Mumbai. Following the launch, Tendulkar had an exclusive screening of the trailer on Extraaa Innings T20 on Sony Max.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/13/cinepolis%20%281%29.jpg?itok=-njroxvS
Cinépolis to accept UPI payments through HSBC

Cinépolis, which claims to be India’s first international and the world’s fourth largest Cineplex chain, has launched a Unified Payment Interface (UPI) across all its multiplexes in the country as part of the current government’s ‘go-cashless’ and digital economy drive.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/11/Sandrine-Kiberlain%20%281%29.jpg?itok=LqqXT_2R
Sandrine Kiberlain to preside over Camera d'or jury at Cannes

Renowned French actress Sandrine Kiberlain is to preside over the jury for this year’s Caméra d’or – award for the at the 70th Cannes International Film Festival this year. Canera d’or is a prize to a director’s first work from the Official Selection, the Directors’ Fortnight or the Semaine de la...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/08/kadvi-hawa%20%281%29.jpg?itok=6LcmEycp
Drishyam's Dhanak is 'Best Children's Film', new 'Kadvi Hawa' gets special mention

Drishyam Films’ much loved film Dhanak has won the 64th National Film Award for Best Children’s Film and their upcoming film, Kadvi Hawa has received a ‘Special Mention’ by the National Awards jury.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories