MUMBAI: Michele Garra has been promoted to the newly created position of Senior Vice President, Asia Pacific for Sony Pictures Home Entertainment (SPHE).

In her new post, Garra will oversee all business functions in the key and expanding markets of India, Japan, Australia, New Zealand and Korea to support key retail customers and business partners.

Formerly MD, Australia and New Zealand, and based in Sydney, Garra will relocate to the company’s home office in California. The announcement was made by SPHE executive VP, International Matt Brown to whom she will report.

Says Brown, “Michele ran our very successful Australian operation for over a decade and we are thrilled to offer her this opportunity to broaden her horizons and bolster SPHE’s strong position across the Asian-Pacific market. As the growing home entertainment business of the emerging economies in Asia becomes an important revenue source for our business, having an executive with the keen business sense and experience which Michele possesses is an important strategic move to insure the success of these territories.”

Garra has had a 16-year tenure at SPHE. She played a role in the evolution of the home entertainment market in Australia and New Zealand.