Movies

Skyy Spirits partners New Line for 'Sex and the City' movie

MUMBAI: US luxury spirits brands Skyy Spirits has announced a marketing deal with New Line Cinema to serve as the official spirits sponsor and promotional partner for the highly anticipated new film Sex and the City.

The film releases on 30 May and is an extension of the HBO show. Skyy Spirits’ flagship product Slyy Vodka will serve as the official spirit brand of the movie.


Skyy Spirits CEO Gerry Ruvo says, “There couldn’t possibly be a better promotional tie-in this year for our brands, particularly Skyy Vodka, than Sex and the City. We are pleased to be able to give consumers the chance to experience this cultural phenomenon through exciting, targeted marketing programmes that also give us a chance to highlight our premium spirits brands.”


To further enhance Sex and the City’s famed cocktail culture, Skyy Spirits will support the film’s release through a multi-dimensional marketing campaign, including product placement of Skyy Spirits’ expansive portfolio in the movie, featuring appearances by such iconic brands as Skyy Vodka and Cabo Wabo Tequila.


Skyy Spirits’ promotional partnership will include national print, outdoor and online advertising featuring Skyy Vodka and Sex and the City. A consumer sweepstakes tied to the advertising and on- and off-premise promotions will give fans a chance to win tickets to the star-studded New York City premiere in late May. Consumers can sign up now in the membership section of http://www.skyy.com to receive more information.


New Line Cinema president of domestic marketing Chris Carlisle says, “When we considered partners for the film, Skyy Vodka was a natural choice. The iconic cocktail of Sex and the City is the cosmopolitan and Skyy Vodka is the perfect elixir for Carrie, Samantha, Charlotte and Miranda.”


Skyy Spirits and Slyy Vodka will host charity screenings of Sex and the City in Los Angeles and San Francisco just prior to the film’s rollout. The gala screenings, open to the public, will benefit local community charities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/jagga.jpg?itok=9q5phoZT
A week full of damp squids, despite huge expectations

Some whiz kid got the idea that to make an Indian version of the popular comic book series Adventures of Tin Tin,blending it with a generous dose of Hollywood musicals and the rest will follow. But this just an idea, a one-liner. Not a script. However, a star fell for it for as he had nothing to...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/film-bazzar.jpg?itok=aXdmkfeu
Entries open for NFDC Film Bazaar at IFFI 2017

The National Film Development Corporation (NFDC), which hosts the Film Bazaar during the International Film Festival of India in November in Panaji, has invited entries for the 11th edition of NFDC Film Bazaar Co-Production Market

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/abhram.jpg?itok=7nsn3PaG
Radio City launches initiative to felicitate regional film fraternity

Radio City 91.1FM, a leading radio network, in yet another pioneering move, announced Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in India. There are 10 different categories like favourite actor, favourite actress, favourite director, favourite...

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/muuna.jpg?itok=oHHT0COD
Munna Michael..... Just a passable affair!

Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action. Dances were the mainstay of these films. Action and romance followed. But this...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Saregama-Logo.jpg?itok=DYHmJQMt
Saregama's Yoodlee to target 18-30 age-group with thematic films

MUMBAI: Popular music banner Saregama has ventured into film production through Yoodlee Films under which it will make thought-provoking and engaging content, releasing films every month. Targeting the 18-30 age group, the banner will cater to the inherent need of the audience to watch strong...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/18/5555555555555.jpg?itok=83HRb8jD
Distributors' 'star films' gamble backfires

Jagga Jasoos is the latest film to release last Friday. The team of Anurag Basu and Ranbir Kappor who combined to give Barfi (2012) were expected to come up with something better. What is more, even Ranbir Kapoor had put his faith Basu and turned a co-producer in the project! The film, in the...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/17/Salute-Zindagi.jpg?itok=7LZxCh-O
Saregama & Officer's Choice launch short film platform Salute Zindagi

MUMBAI: Allied Blenders and Distillers Pvt. Ltd., India’s homegrown spirits company, has launched Officer’s Choice Blue Snacks, Salute Zindagi, in association with Saregama. Taking forward the brand’s core ethos of the ‘Good Samaritan’, the platform is set to host six short films inspired by the...

Movies Short Films
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/jagga-jasoos.jpg?itok=uC2kQjG0
Jagga Jasoos - a disappointment both as a musical and as a comedy

Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Untitled-1_37.jpg?itok=ZSCDHaI3
Entries invited by FFI for Oscar award consideration

The Film Federation of India today invited entries of Indian films commercially released in India between 1 October 2016 and 30 September 2017 for the Oscar awards which will be presented in February next year.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories