Movies

Skyy Spirits partners New Line for 'Sex and the City' movie

MUMBAI: US luxury spirits brands Skyy Spirits has announced a marketing deal with New Line Cinema to serve as the official spirits sponsor and promotional partner for the highly anticipated new film Sex and the City.

The film releases on 30 May and is an extension of the HBO show. Skyy Spirits’ flagship product Slyy Vodka will serve as the official spirit brand of the movie.


Skyy Spirits CEO Gerry Ruvo says, “There couldn’t possibly be a better promotional tie-in this year for our brands, particularly Skyy Vodka, than Sex and the City. We are pleased to be able to give consumers the chance to experience this cultural phenomenon through exciting, targeted marketing programmes that also give us a chance to highlight our premium spirits brands.”


To further enhance Sex and the City’s famed cocktail culture, Skyy Spirits will support the film’s release through a multi-dimensional marketing campaign, including product placement of Skyy Spirits’ expansive portfolio in the movie, featuring appearances by such iconic brands as Skyy Vodka and Cabo Wabo Tequila.


Skyy Spirits’ promotional partnership will include national print, outdoor and online advertising featuring Skyy Vodka and Sex and the City. A consumer sweepstakes tied to the advertising and on- and off-premise promotions will give fans a chance to win tickets to the star-studded New York City premiere in late May. Consumers can sign up now in the membership section of http://www.skyy.com to receive more information.


New Line Cinema president of domestic marketing Chris Carlisle says, “When we considered partners for the film, Skyy Vodka was a natural choice. The iconic cocktail of Sex and the City is the cosmopolitan and Skyy Vodka is the perfect elixir for Carrie, Samantha, Charlotte and Miranda.”


Skyy Spirits and Slyy Vodka will host charity screenings of Sex and the City in Los Angeles and San Francisco just prior to the film’s rollout. The gala screenings, open to the public, will benefit local community charities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/noor%20%281%29.jpg?itok=QoA11S32
Sequels & the need to cash in on previous successes

The film industry is going through its worst period in a long time. Nothing seems to be working as film after films flop losing almost total investments. This, when private investors are staging a comeback to invest in film distribution business as the big houses have curtailed their activities.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/newton.jpg?itok=pk4idYkH
Newton wins HK jury prize for intelligent presentation of political situation

MUMBAI: After impressing the audience and critics alike at the 67th Berlin International Film Festival 2017 where Newton made its world premiere and also won the CICAE Art Cinema Award, Drishyam Film’s upcoming film is now making waves at its Asia premiere in Hong Kong. The film produced by Manish...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Payal-Kapadia_0.jpg?itok=RVfBiQVY
Cannes: Thurman to preside over Un Certain Regard Jury, Indian 'Afternoon Clouds' in shortlist

American actress Uma Thurman will preside over the Un Certain Regard jury of the 69th Cannes Film Festival next month.

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/noor%20%281%29.jpg?itok=AsY_F_na
Noor...Insipid...

Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, ‘Karachi, You Are Killing Me!’ The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/Macbeth.jpg?itok=MgGdmOj-
Macbeth on 23 April: Sony Le Plex HD remembers the Bard

MUMBAI: “Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them,” said Shakespeare (the Bard of Avon). Legends never die. One such legend is William Shakespeare. An English poet, playwright, and actor, he passed away 400 years ago, but his...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/begum-jaan%20%281%29.jpg?itok=cgTbbEJR
Big stars unaffordable for independent producers

Big films are getting scarce with some major studios pulling out from backing productions. Thanks to the corporate houses bankrolling films, the costs have escalated and the stars have become unaffordable for independent producers.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/begum-jaan%20%281%29.jpg?itok=Gg2_QMDN
Begum Jaan.....A rebel without a cause!

The last memorable film on a brothel and prostitutes was Shyam Benegal’s Mandi. The theme was that wherever there are people, a brothel is bound to spring up and, otherwise, wherever a brothel comes up, a town is bound to come up.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/Carnival%20motion%20pictures_0.jpg?itok=YUAxVDvD
Carnival Motion Pictures to get into mainline content generation & distribution, says chairman

MUMBAI: It was an occasion to revisit memories as cricket legend Sachin Tendulkar launched the trailer of ‘Sachin – A Billion Dreams’ in Mumbai. Following the launch, Tendulkar had an exclusive screening of the trailer on Extraaa Innings T20 on Sony Max.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/13/cinepolis%20%281%29.jpg?itok=-njroxvS
Cinépolis to accept UPI payments through HSBC

Cinépolis, which claims to be India’s first international and the world’s fourth largest Cineplex chain, has launched a Unified Payment Interface (UPI) across all its multiplexes in the country as part of the current government’s ‘go-cashless’ and digital economy drive.

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories