Movies

Skyy Spirits partners New Line for 'Sex and the City' movie

MUMBAI: US luxury spirits brands Skyy Spirits has announced a marketing deal with New Line Cinema to serve as the official spirits sponsor and promotional partner for the highly anticipated new film Sex and the City.

The film releases on 30 May and is an extension of the HBO show. Skyy Spirits’ flagship product Slyy Vodka will serve as the official spirit brand of the movie.


Skyy Spirits CEO Gerry Ruvo says, “There couldn’t possibly be a better promotional tie-in this year for our brands, particularly Skyy Vodka, than Sex and the City. We are pleased to be able to give consumers the chance to experience this cultural phenomenon through exciting, targeted marketing programmes that also give us a chance to highlight our premium spirits brands.”


To further enhance Sex and the City’s famed cocktail culture, Skyy Spirits will support the film’s release through a multi-dimensional marketing campaign, including product placement of Skyy Spirits’ expansive portfolio in the movie, featuring appearances by such iconic brands as Skyy Vodka and Cabo Wabo Tequila.


Skyy Spirits’ promotional partnership will include national print, outdoor and online advertising featuring Skyy Vodka and Sex and the City. A consumer sweepstakes tied to the advertising and on- and off-premise promotions will give fans a chance to win tickets to the star-studded New York City premiere in late May. Consumers can sign up now in the membership section of http://www.skyy.com to receive more information.


New Line Cinema president of domestic marketing Chris Carlisle says, “When we considered partners for the film, Skyy Vodka was a natural choice. The iconic cocktail of Sex and the City is the cosmopolitan and Skyy Vodka is the perfect elixir for Carrie, Samantha, Charlotte and Miranda.”


Skyy Spirits and Slyy Vodka will host charity screenings of Sex and the City in Los Angeles and San Francisco just prior to the film’s rollout. The gala screenings, open to the public, will benefit local community charities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/pvr_0.jpg?itok=UZKfyV-h
PVR acquires minority stake in US luxury theatre chain

PVR Ltd (PVR) will acquire a minority stake in US-based luxury restaurant and theatre iPic-Gold Class Entertainment (iPic).

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/sunil-lulla_1.jpg?itok=sqgylncT
Eros reports higher profit margin despite fewer releases

BENGALURU: Sunil Lulla-led Eros International Media Limited (Eros) reported 21 per cent margin (on operating income) for consolidated profit after tax (PAT) for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with 12.8 per cent margin for the corresponding quarter a last ago. The...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/31/inox1.jpg?itok=CpHFAdho
Inox reports increase in revenue, profits for second quarter

BENGALURU: Indian cinema chain Inox Leisure Limited (Inox) has reported improved revenue and net profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding quarter of the previous year (Q2-17, year ago quarter). Inox revenue from...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/31/Grand-Challenge.jpg?itok=Eg01vsKl
1700 films received on ending violence against women film contest

NEW DELHI: Around 1700 entries from over 600 colleges have come in response to a campaign launchged earlier this year for two-minute films on generating debate and promote positive change in cultural and social norms around the value of women in India. The campaign ‘#BasAbBahutHogaya – Enough is...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/28/TP_Aggarwal.jpg?itok=WSDOM3Rj
Reduce GST on film industry, IMPPA pleads to FM Jaitley

NEW DELHI: The Indian Motion Pictures Producers Association (IMPPA) has urged the government to fix 5 per cent as the maximum GST rate that should be charged on all goods and services connected with the entertainment industry including entertainment tax.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/27/pvr.jpg?itok=O3ssMyZ4
PVR reports lower numbers for second quarter

Indian entertainment and exhibition company PVR Limited (PVR) reported a slight decline in total revenue for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding year ago quarter (y-o-y). Operating profit (EBIDTA), net profit after tax (PAT) and total...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Bahubali%202_0.jpg?itok=jd72CACi
Baahubali 2 catapults Sony Max across genres and in Hindi movies genre

BENGALURU: Baahubali 2 raked in viewership for Sony Max as the channel topped Broadcast Audience Research Council’s (BARC) weekly ratings for Top 5 Hindi Movie channels - HSM (U+R) : NCCS All : 2+ Individuals for week 41 of 2017 (Saturday, 7 October 2017 to Friday, 13 October 2017). Sony Max was...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Priya_Giri_Desai-David_Schwartz.jpg?itok=salialb2
Women filmmakers' northeast works to be highlighted at India fest in NY

NEW DELHI: Three films from northeast India and a special focus on films made by women filmmakers will be the highlights of the second edition of the India Kaleidoscope Film Festival (IKFF) to be held in New York next month. The festival is being presented by the Museum of the Moving Image (MOMI)...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Secret%20Superstar.jpg?itok=6bQiSsgV
Secret Superstar: Patchy underdog movie riding on Aamir's fame

There have been numerous films on a protagonist going against the tide to fulfil his ambition and childhood dream. Usually, in films, such aspirants come from second rung cities, small towns or mofussil India. That adds to the sympathy or the underdog quotient as the script’s requirement.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories