YRF inks JV for entertainment district in Dubai

MUMBAI: Yash Raj Films (YRF) has stitched a joint venture deal with Dubai Infinity Holdings (DIH), an investment enterprise to erect a "large scale" YRF Entertainment District in Dubai.

The district will comprise theme park attractions, a movie palace, unique hotel concepts and many other unique Indian genre entertainment concepts, themed around the Yashraj banner, stated an official press release.

"DIH is a dynamic investment company and what really counts is that we share a similar vision. Dubai has a booming tourism industry and aims to be the most visited destination in the world by 2015. We are happy to be partnering up with DIH in making our foothold stronger in the region," said Yash Chopra.

The first phase of the YRF Entertainment District is scheduled to be completed by 2012.

"The UAE and India have always had a strong relationship in various business sectors and now this joint venture is a further step towards cementing business opportunities for both countries by bringing India‘s most prestigious entertainment brand here," added DIH CEO Samira Abdulrazzak.

The joint venture aims to bring innovation and diversity to the UAE, complying with Dubai‘s 2015 strategic plan to boost the countries economy through key growth sectors.

Last year, YRF had tied up with US-based Walt Disney Studios for a series of computer-animated feature films for Indian audiences. The first animation under this alliance Roadside Romeo will be releasing this October.

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