Movies

Multiplexes: the 'multi-revenue' debate rages

























MUMBAI: The celebrated terminology ‘multi revenue generator‘ synergises with the new phase of film exhibition that is the multiplex era as well. Volumes have been written about the shift from single screen to multiplexes.


However, the new side of this subject is the umpteen number of avenues through which money is flowing in and "Multiplexes: Multi revenue streams" was another heated discussion on the last day of Ficci Frames 08‘.


Dimple Cine Advertising MD Kamal Karamchandani, Pyramid Saimira MD P.S Saminathan, Inox Leisure Ltd COO Alok Tandon, Chivach Media CEO Soumo Ganguly and Fun Multiplex CEO Ajay Mehra engaged in an series of topics related to multiplexes.


True to the session‘s topic, multiplexes have really proved to be a medium for innumerable advertising and promotional opportunities.


The audience doesn‘t step in alone to enjoy the film but also varied other things available at the multiplex.


Karamchandani points out the different promotional strategies one enjoys at the theatre. Starting from kiosks, stickers behind seats, film and other standees, product displays to leaflet distribution, he believes all this really works for a multiplex.


An interesting example of Reliance Energy came up in the discussion.


While screening a film, the theatre witnessed a blackout for a few minutes and then the screen showed up ‘Reliance Energy.‘ This, Karamchandani felt, was a great promotional activity.


Multiplexes are now smartly using the spaces for off-screen advertising as well.


They stress on the fact that these spaces are priced exorbitantly and should be used to their fullest.


However, Saminathan emphasises on the importance of differentiation in content which is literally missing.


He believes it is more of time differentiation than content, and adds, "There has to be non transparency of funds and taxes." He also says that it is difficult to judge what works for which theatre.


"A theatre which has poor infrastructure may generate more revenues than the one which is a high quality one," he states.



"Where do small films go?" was the question thrown by Ganguly.


Recently, he said, 28 out of 30 shows in a multiplex were showing Jodha Akbhar.


In the same breath he says that multiplex is certainly a boon as well, as it would have been extremely difficult to compete with mammoths like Om Shanti Om and Jodha Akbar, if one had to survive on small screens.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/28/sui.jpg?itok=HerknJdt
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/kamal_5.jpg?itok=xRiIWXqM
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/ganga.jpg?itok=ccflQVvn
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/Zee%20Cinemalu.jpg?itok=XUZCLS1p
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/16/itefaq.jpg?itok=uI4jxNky
&pictures to air Sonakshi Sinha and Sidharth Malhotra?s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/16/monkey.jpg?itok=0potPgXf
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/14/ze.jpg?itok=FFtCj6MW
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/13/shemaroo-india.jpg?itok=5OljtmuK
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India?s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali?s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/10/pvr.jpg?itok=46nizMNQ
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories