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MUMBAI: Fame India, formerly known as Shringar
Cinemas, is set to showcase "content driven"
plays at all its multiplexes during weekends.
This
new activity has been taken up by Fame with
an objective to drive in audiences during weekends
"even when the movie flow is less".
"Many
weeks pass by when the flow of good movies is
absolutely low. To provide the movie goers with
new modes of entertainment, we have come up
with this activity," said Fame India national
head programming Aditya Shroff.
"Currently
we are at an experimental stage. Through this
new activity, we want to attain a competitive
edge over the rest of our competitors,"
added Shroff.
Fame
aims to display at least one play per month,
if the new trend meets success.
"If
this trend meets success, we plan to showcase
one play a month. However the programming will
be highly dependent upon content. We will showcase
plays only with high content quality,"
stated Shroff.
To
start with, Fame will be showcasing a play titled
All About Women on 24 May at it's Inorbit
Mall multiplex.
The
tickets are priced at Rs 200 and are available
through internet and telephonic booking.
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