Regal, RealD sew 3D deal

MUMBAI: Regal Entertainment Group, the owner and operator of movie theater circuit in 551 locations in the US, is set to partner with RealD 3D to upgrade 1,500 screens with 3D technology.

The rollout will allow most U.S. markets to have 3D capability and will commence upon the completion of the Digital Cinema Implementation Partners (DCIP) initiative.

The consummation of the announced deal is subject to completion of definitive agreements and is dependent upon DCIP finalising the necessary digital cinema conversion arrangements.

Regal and RealD aim to work together to market and develop the RealD 3D platform in key Regal markets and theatres throughout the U.S.

"We are pleased to announce a significant expansion of our existing partnership with RealD. We believe RealD is a leader in digital 3D technology and will provide an exceptional 3D experience for our customers. We look forward to the finalisation of the DCIP deals, which will allow Regal to commence the expanded 3D rollout," said Regal Entertainment Group CEO and chairman Mike Campbell.

"We are happy to become Regal‘s partner for premium 3D cinema. Regal has always been a leader in innovation and in bringing new forms of entertainment to their audiences. 3D is the fastest-growing area of filmmaking and Regal‘s unprecedented commitment to a nationwide RealD 3D platform represents a win for everyone," said RealD chairman and CEO Michael Lewis.

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