Movies

Adlabs to premiere 'Journey to the Center of the Earth' in 3D format

MUMBAI: Adlabs, part of the Reliance Anil Dhirubhai Ambani Group, will release 3D Hollywood movie Journey to the Center of the Earth in Big Digital 3D at Adlabs’ cinema in Vashi, Navi Mumbai.


Hollywood studios are backing the new 3D format with animation hits like Disney’s Chicken Little and concert films like Miley Cyrus’ Hannah Montana and U2 in US and Europe.



Adlabs claims that it is bringing the experience to India with Big Digital 3D. Adlabs had also launched 6D cinema in Agra earlier this year through a partnership with Israel-based Cinema Park Network.



“The Big Digital 3D experience is a quantum leap from old analogue 3D that involved red-blue glasses or cumbersome headgear that gave you a headache,” said Adlabs Digital Cinema COO Patrick von Sychowski. “Within a few years most Hollywood blockbusters are expected to be made in digital 3D and we at Adlabs are bringing this experience to India for the first time.”



Based on the Jules Verne novel, Journey to the Center of the Earth is the first live-action feature film to be shot and released entirely in digital 3D.

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