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NEW DELHI: Producers from the United Kingdom
and India would be able to make films reflecting
the diversity of culture and heritage of both
the countries and enjoy national status in the
two places, according to the Annex to the Indo-UK
Film Co-Production signed today.
The Annex was signed by Joint Secretary (Films)
in the Information and Broadcasting Ministry
VB Pyarelal and Deputy British High Commissioner
Creon Butler.
The Annex elaborates the various requirements
for Film Co-production under the Agreement signed
in December 2005 between the two countries.
It also provides rules of procedure for operationalisation
of the Agreement.
The
Annex has been finalized after negotiation with
the British Government and consultation with
the Indian film industry. The aim is to ensure
that benefits accrue to the co-producers of
both the countries. The Annex shall come into
force as soon as the parties have notified each
other on the completion of their respective
legal and constitutional procedures.
The co-produced films would gain better market
access in some other countries also. The Indian
community in the UK represents the single largest
ethnic segment of the countrys population.
As a sizeable percentage of the population in
UK is Asian, films produced under this segment
would have a ready audience.
It is expected that the cost-competitive Indian
film industry including the post production
sector will stand to gain from the agreement.
Some of the benefits that will accrue from this
agreement include shared financial risks as
well as larger audience base. The pact could
lead to greater use of Indian locales and their
promotion abroad. For this sector, UK could
also act as a gateway to many countries in the
European region.
India also has similar co-production agreements
with Germany, Italy, and Brazil, and agreements
are also be signed shortly with some other countries
including France, Canada, South Africa, Hungary,
and China among others.
India
already has an existing protocol on cinema with
the French Government signed in 1985. The Ministry
now wants to re-write the protocol/agreement
according to the requirements of today.
Italy
was the first country to have signed a co-production
agreement with India for producing films. The
purpose of this agreement was to increasingly
use Italian locations for Indian movies, to
increase collaboration in animation and post-production
and to foster transfer of know-how in the field
of old film restoration.
India
and Brazil signed an Audio-Visual Co-production
Agreement in June last year under which many
film and television companies from Brazil would
be able to work with Indian companies to outsource
work in different spheres of film production
under an Audio-Visual Co-production signed between
the two countries.
This will include work relating to special effects,
graphics and animation and producers from both
countries get an opportunity to pool their creative/artistic/technical,
financial and marketing resources to co-produce
film and television programmes.
Under the Agreement, more Indian locales can
be utilized for shooting films, thus raising
the visibility of India as a shooting destination.
With the liberalization of shooting guidelines
for foreigners shooting films in India, there
has been a marked increase in films being shot
in India.
Risks
also get shared and there is wider natural audience
base. The post- production sector of the Indian
film industry will also gain from such an agreement.
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