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MUMBAI: Marcus Theatres has announced its plans
to build a new theatre in the area presently
known as "The Crossing" at US Highway,
on the east side of Madison.
Marcus
Theatres, a division of The Marcus Corporation,
is the seventh largest theatre circuit in the
United States and currently operates 678 screens
at 56 locations.
The
26-acre site will accommodate the new theatre
and any future expansion, as well as a variety
of synergistic mixed-uses on the balance of
the land. The company has also signed an agreement
to sell the nearby Eastgate Cinema property
to a Madison-based real estate company. The
theatre will be razed and the site redeveloped
for other use.
"Marcus
Theatres plans to build an entirely new state-of-the-art
theatre and entertainment complex on the east
side of Madison to replace the Eastgate. Expansion
at the current site was possible, but after
carefully evaluating all of our options, relocating
and building a new theatre that includes other
exciting entertainment and dining options made
the most sense. We are currently in the process
of due diligence and planning. The opening of
our new location will coincide with the closing
of the Eastgate, which could be sometime in
late 2008 or early 2009. Following approvals
with city planning, we expect construction could
begin in 2008." said Marcus Theatres president
Bruce J. Olson.
"The
2,900 seat entertainment destination will feature
16 stadium-seating auditoriums with digital
sound and plush, adjustable back memory foam
seats. To enhance the movie going experience
even further, one of the auditoriums will include
our signature 72-foot-wide UltraScreen and another
auditorium will feature Digital 3D technology,
allowing moviegoers to experience the vibrant
quality and lifelike clarity of 3D images,"
Olson added.
Among
other features, currently under consideration,
are in-theatre dining, a family entertainment
center, a movie-themed sports restaurant and
bar and outdoor patio.
"We
are still in the preliminary planning stages
for the new theatre and will announce additional
design elements and amenities when all of the
details are finalized. We look forward to offering
the latest in technology and amenities to Madison
within a completely new theatre and entertainment
concept. The theatre will draw upon our experience
in integrating food and beverage service into
theatres, as well as creating a destination
that will attract people from throughout the
area," Olson said.
The
financial details of both transactions were
not disclosed.
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