Movies

Mauj creates mobile content for ‘Sunday‘

MUMBAI: Mauj Mobile, in association with Eros Multimedia, has unveiled mobile content for the movie Sunday across the country. With this film, Mauj will continue its association with all films produced by Kumar Mangat.

Mauj will provide ring tones, animations, themes, colour logos, videos and wallpapers of the upcoming flick releasing on 25 January.


People Infocom (Mauj) CEO Manoj Dawane said, "Sunday has given us an opportunity to develop content that is fun filled and exciting, in keeping with the feel of the movie, and we have utilised this to the maximum best in the form of ring tones, videos, animations, wallpapers, etc. As the first major release of 2008, we are optimistic about the uptake of the movie in the form of mobile content."


"Eros International enjoys a successful relationship with Mauj and it has developed some highly innovative and exciting content for our films. With Sunday, it continues in its endeavour in providing quality mobile content," said Eros‘ international sales and new media VP Kumar Ahuja.


As part of Mauj‘s ongoing relationship with Eros, the company will have worldwide telecom rights for Sunday. Mauj Mobile, in its signature style, has developed creative mobile content based on the film‘s visuals and sound in the form of video animations, wallpapers and video ring tones.


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